Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Wal-Mart plans to launch Print Plus, a mobile app that brings its print ads to life, an executive of the chain said during an educational session on day two of the Shopper Marketing Summit. The app, to be launched this year, allows shoppers to view content such as recipes and product information when they scan a Wal-Mart ad with their smartphones.

Ross Dress for Less, the off-price apparel and home fashion retailer, will enter the greater Chicago area with the opening of 12 locations on Saturday, Oct. 8th.

Different kinds of catalogers should have different customer service policies, according to Timothy Holody, COO of Seta Corp., which markets through the Palm Beach Jewelry catalog and ships 1.5 million to 2 million units of jewelry a year to customers. “But whatever your policies are, they have to be set up in such a way that you can measure their effectiveness, and their impact on your bottom line.” Holody’s presentation at the recent National Conference on Operations & Fulfillment in Schaumburg, Ill., was a case study, “A Real World Look at Customer Service Policies,” which focused on how Palm Beach Jewelry handles various customers

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