Orange Park

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Christmas comes in July for Superior Fireworks, an Orange Park, Fla-based online retailer of fireworks. After all, instead of the traditional Christmas busy season, more than 60 percent of Superior Fireworks’ sales are made during the run up to July 4. Furthermore, many of those sales are made via PayPal and it's Bill Me Later service. To find out why, I conducted an email interview with the founder of Superior Fireworks, Matt Pappas. Here are some excerpts from our conversation:

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