Superior Fireworks’ Sales Skyrocket This Season With the Help of PayPal's Bill Me Later

Christmas comes in July for Superior Fireworks, an Orange Park, Fla-based online retailer of fireworks. After all, instead of the traditional Christmas busy season, more than 60 percent of Superior Fireworks’ sales are made during the run up to July 4. Furthermore, many of those sales are made via PayPal and it's Bill Me Later service. To find out why, I conducted an email interview with the founder of Superior Fireworks, Matt Pappas. Here are some excerpts from our conversation: