Gap and Other Brands are Already Using Facebook GIFs

It was announced yesterday that Facebook is bringing back GIFs to the social platform, and retailers have already started adjusting their social marketing strategy. With the help of Giphy, a social code-breaking technology, Gap was the first to post to enhance its #Backtoblue campaign.

"'Gap's GIF highlights its Tumblr-based "What's Blue to You" contest while utilizing Facebook's months-old hashtag feature with "#Backtoblue" copy. And a Giphy rep said via email that the social startup is "actively developing partnerships with brands and publishers. The web-based company built the product on Facebook's API and is the first marketer to author code that enables GIFs on the platform in many years. CEO Mark Zuckerberg and company put the kibosh on GIFs at some point last decade." -AdWeek

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.@Gap and other brands are already using Facebook GIFs. http://t.co/B1EwoN0q2W

— Adweek (@Adweek) August 29, 2013