Gap

Gap Inc. Announces New Loyalty Program Integrating Rewards Across Brands
July 22, 2021 at 5:42 pm

Gap Inc. has announced a new integrated rewards program where credit card holders and loyalty members can earn points while shopping online or in-store at Gap, Banana Republic, Old Navy, and Athleta. The new program will simplify and streamline the way members earn and redeem rewards by combining the previous credit card and loyalty programs…

Walmart and Gap Partner to Create Home Goods Brand
June 1, 2021 at 6:06 pm

Walmart and Gap have inked a multiyear deal to create a home goods brand, as the discounter looks to drive more online sales and the apparel retailer hopes to strengthen its brand among shoppers, reports CNBC. The brand, Gap Home, will launch exclusively on Walmart’s website on June 24, and eventually bring the most popular…

Gap to Close More Than 200 Stores This Year
September 2, 2020 at 3:49 pm

Gap and Banana Republic are closing 225 stores this year and may close even more locations in 2021, CNN reported. In March, Gap Inc. announced it would be closing 90 stores, but this announcement means that number has more than doubled post COVID-19 pandemic. Most of the store closures will be in malls. Over the years,…

Gap, Kanye West Partner for 'Yeezy' Apparel Line
June 29, 2020 at 9:56 pm

Gap is teaming up with Kanye West and Yeezy, his fashion company, for a new clothing line called Yeezy Gap, which will be introduced in the first half of 2021, the companies said on Friday. Yeezy’s design studio, under West’s creative direction, plans to create “modern, elevated basics for men, women and kids at accessible…

Gap Inc. Closing Men's Athletic Wear Brand Hill City
June 11, 2020 at 7:29 pm

Gap Inc. is closing its trendy athleticwear brand Hill City less than two years after it launched. The apparel retailer said in a blog post on Thursday that it made the decision to close Hill City in order to dedicate its resources to its larger brands — Gap, Banana Republic, and Old Navy. Hill City was launched…

Can This Brand Be Saved?
February 13, 2020 at 10:21 am

How do you go from being hip and cool to "samey and boring?" A brand is much like a relationship. At the beginning of a relationship, everything is new and exciting. Many relationships fade over time in terms of fun, passion and relevance. Does this mean the relationship has to end or that a brand…

Gap Inc. Cancels Plan to Spin Off Old Navy
January 17, 2020 at 10:40 am

Gap Inc. announced yesterday that it has ended plans to spin off its Old Navy brand, reversing a strategy announced less than a year ago. The plan was unveiled last year as a way to give Old Navy, Gap's faster-growing budget brand, space to maneuver as its own company. At the same time, the plan would have…

Old Navy to Split From Gap Inc.
March 1, 2019 at 10:50 am

Gap Inc. yesterday announced plans to create two independent, publicly traded companies: Old Navy and a yet-to-be-named company ("NewCo") that will consist of the Gap brand, Athleta, Banana Republic, Intermix and Hill City. Gap said the spin-off will enable each company to maximize focus and flexibility, align investments and incentives to meet its unique business needs,…

Old Navy Offers Free Rides With Lyft During the Holiday Rush
December 12, 2018 at 12:28 pm

Old Navy has partnered with ride share service app Lyft to offer customers free rides to stores, reports Nasdaq. The Gap Inc. retail brand is making it easier for shoppers to buy online and pick up in-store by offering free round-trip rides to stores on Sat., Dec. 15 and Sat., Dec. 22. Old Navy hopes…

Gap Mulls Closing Hundreds of Mall-Based Stores
November 21, 2018 at 12:38 pm

Gap Inc. is considering shutting hundreds of its namesake stores at shopping malls as sales at the Gap brand continue to slide. The retailer said Tuesday evening that it still has 775 Gap-branded stores globally, in addition to those under the Old Navy, Banana Republic and Athleta banners. Gap Inc. has more than 3,000 stores around the…