
Gap

Gap and Banana Republic are closing 225 stores this year and may close even more locations in 2021, CNN reported. In March, Gap Inc. announced it would be closing 90 stores, but this announcement means that number has more than doubled post COVID-19 pandemic. Most of the store closures will be in malls. Over the years,…
Gap is teaming up with Kanye West and Yeezy, his fashion company, for a new clothing line called Yeezy Gap, which will be introduced in the first half of 2021, the companies said on Friday. Yeezy’s design studio, under West’s creative direction, plans to create “modern, elevated basics for men, women and kids at accessible…
Gap Inc. is closing its trendy athleticwear brand Hill City less than two years after it launched. The apparel retailer said in a blog post on Thursday that it made the decision to close Hill City in order to dedicate its resources to its larger brands — Gap, Banana Republic, and Old Navy. Hill City was launched…
How do you go from being hip and cool to "samey and boring?" A brand is much like a relationship. At the beginning of a relationship, everything is new and exciting. Many relationships fade over time in terms of fun, passion and relevance. Does this mean the relationship has to end or that a brand…
Gap Inc. announced yesterday that it has ended plans to spin off its Old Navy brand, reversing a strategy announced less than a year ago. The plan was unveiled last year as a way to give Old Navy, Gap's faster-growing budget brand, space to maneuver as its own company. At the same time, the plan would have…
Gap Inc. yesterday announced plans to create two independent, publicly traded companies: Old Navy and a yet-to-be-named company ("NewCo") that will consist of the Gap brand, Athleta, Banana Republic, Intermix and Hill City. Gap said the spin-off will enable each company to maximize focus and flexibility, align investments and incentives to meet its unique business needs,…
Old Navy has partnered with ride share service app Lyft to offer customers free rides to stores, reports Nasdaq. The Gap Inc. retail brand is making it easier for shoppers to buy online and pick up in-store by offering free round-trip rides to stores on Sat., Dec. 15 and Sat., Dec. 22. Old Navy hopes…
Gap Inc. is considering shutting hundreds of its namesake stores at shopping malls as sales at the Gap brand continue to slide. The retailer said Tuesday evening that it still has 775 Gap-branded stores globally, in addition to those under the Old Navy, Banana Republic and Athleta banners. Gap Inc. has more than 3,000 stores around the…
Gap said today that Jeff Kirwan, president and chief executive of its eponymous brand, will leave the apparel retailer, pushing its shares down 5 percent. The news comes just over a week before Gap is scheduled to announce fourth-quarter results. The company, in November, raised its 2017 earnings and same-store sales forecasts, likely reflecting higher sales…
Top Republicans driving the GOP tax reform effort have given up on border adjustment. The border adjustment proposal was a key revenue-raising plank of the plan House Republicans unveiled last year. It would have taxed imported products but let exports go untaxed. Retailers that get many of their products from overseas raised concerns about the proposal, saying…