Mark Zuckerberg

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

Frederick Lamster is the Managing Director at ZRG Partners, a progressive mid-sized global executive search firm that uses a proven, data-driven approach.

As a marketer, I've put my best efforts into building not just likes, but deeply engaged communities on Facebook. And when you changed Facebook to a "pay for play" business, I had to pay to build my fan base, and then pay again to get my posts out (i.e., boosted) to the same fans, I accepted it for a while. But now I have to ask you this: Why the double whammy, Mark?

Atop the list of highest rated CEOs for 2014 is Jeff Weiner of LinkedIn with a 100 percent approval rating, and then Facebook's Mark Zuckerberg closes out the top 10 with 93 percent approval rating. There's been some movement since last year's, Top 6 Highest Rated Retail CEOs, with quite a few more retailers finding their way into the rankings, including J.Crew, eBay, Costco and Bath & Body Works. Interestingly, a

My congratulations to Facebook, Mark Zuckerberg and his staff on its 10th birthday. As a consumer, I enjoy the social networking site as a connection portal to my friends and family. For that it is invaluable. However, as a marketer who has been there since Facebook business pages began, I really hope that the next 10 years of Facebook becomes more business-centric.  

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