Mark Zuckerberg

Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success. 

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth. 

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.

As a marketer, I've put my best efforts into building not just likes, but deeply engaged communities on Facebook. And when you changed Facebook to a "pay for play" business, I had to pay to build my fan base, and then pay again to get my posts out (i.e., boosted) to the same fans, I accepted it for a while. But now I have to ask you this: Why the double whammy, Mark?

Atop the list of highest rated CEOs for 2014 is Jeff Weiner of LinkedIn with a 100 percent approval rating, and then Facebook's Mark Zuckerberg closes out the top 10 with 93 percent approval rating. There's been some movement since last year's, Top 6 Highest Rated Retail CEOs, with quite a few more retailers finding their way into the rankings, including J.Crew, eBay, Costco and Bath & Body Works. Interestingly, a

My congratulations to Facebook, Mark Zuckerberg and his staff on its 10th birthday. As a consumer, I enjoy the social networking site as a connection portal to my friends and family. For that it is invaluable. However, as a marketer who has been there since Facebook business pages began, I really hope that the next 10 years of Facebook becomes more business-centric.  

More Blogs