Sarah Cascone
Sarah Cascone is chief marketing officer at Appriss Retail. She oversees creative and product marketing efforts for the company, highlighting how the world’s largest omnichannel retailers can reduce returns and fraud through Appriss Retail’s AI-powered solutions. She has more than 15 years of experience in marketing and previously helped scale Bluecore, a martech firm in enterprise retail, from $1 million to nearly $100 million in ARR.
The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…




