Sarah Cascone

Sarah Cascone

Sarah has a passion for connecting the human aspect of marketing to business growth. Her focus at Bluecore is spotlighting the retail marketing leaders who are tackling the rapid changes of the industry in order to put the shopper first and ensure their business thrives, which has been the inspiration for the creation of retail communities such as the DTC Collective and Coffee & Commerce. As the vice president of marketing, Sarah is responsible for ensuring the market knows why Bluecore exists and how we help the world’s leading brands create a more active customer file for profitable growth.
5 Ways Retailers Can Use the Holiday Season as a Launch Point for 2025

The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…

7 Ways Retailers Are Preparing for the Digital-First Holiday Season

Retailers don’t know if what they’ve seen from shoppers since the onset of the pandemic is a new set of permanent habits or only temporary reactions to a global shopping shakeup. Therefore, how can retailers prepare for the holidays in light of unpredictable store strategies and a mass migration to digital shopping channels? At a…

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