Special Reports

Vickki Manucci Visit Author's Page

Caitlin Palmieri Visit Author's Page

Melissa CampanelliVisit Author's PageMelissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Ryne MissoVisit Author's Page

Nathan SafranVisit Author's Page

Nathan Safran is Vice President, Research for NAPCO Media. Nathan is a former Forrester Research Analyst with deep experience designing custom research solutions that solve client business problems. Nathan works with the subject matter experts across NAPCO’s brands to design research solutions that leverage NAPCO’s engage audiences and provides deep insight. Nathan is a frequent speaker at industry events and his research has been cited in the Wall Street Journal, Reuters, and Fortune Magazine.

Dan MullerVisit Author's Page

Carl HartmannVisit Author's Page

Kristen GramignaVisit Author's Page

Kim EpleyVisit Author's Page

Jonathan CherkiVisit Author's Page

Jonathan Cherki is the CEO and founder of ContentSquare, an experience optimization platform for online and mobile businesses that uniquely captures visitor behavior insights to measure user experience, increase engagement and improve conversion rates. ContentSquare empowers brands to measure content performance, understand visitor intentions and explain consumer decisions when they do or do not purchase.

Steve HornyakVisit Author's Page

Steve Hornyak is chief commercial officer at Fabric, a formerly CommonSense Robotics, is a logistics platform that makes on-demand fulfillment possible, profitable, and sustainable for retailers while powering every retailer's unique offering.

Bill ConnerVisit Author's Page

Joe KeenanVisit Author's PageJoe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Kirsty TullVisit Author's Page

Marc SteelVisit Author's Page

Pat FarrellVisit Author's Page

Ryan UrbanVisit Author's Page

Ryan Urban is the Co-Founder and CEO at BounceX, a global marketing technology company. Under his leadership, BounceX has been ranked number one overall for both employee retention and career development by ComputerWorld, named one of the best places to work in NYC by Crain’s New York, and honored as one of Fortune’s best places to work. A veteran of the e-commerce space, Ryan was formerly Director of Acquisition at Bonobos and prior to that, Head of Ecommerce at Brickhouse Security. He has served on the advisory boards of both BabyAge.com and Bonobos.

Bonnie MaloneVisit Author's Page

Bonnie is passionate about excellent customer experience. With a background in marketing, merchandise buying and retail management, she helps companies stay relevant amid the changing digital landscape. Bonnie leads the knowledge and consulting teams at Return Path, the global leader in email deliverability. She is an active Email Experience Council committee member, featured speaker for events, and writes monthly for the Return Path blog and Total Retail.

Total Retail StaffVisit Author's Page

Keith PhillipsVisit Author's Page

Amit SharmaVisit Author's Page

Amit Sharma is the founder and CEO of Narvar, a company that helps retail brands deliver premium post-purchase experiences.

Jim Von SeggernVisit Author's Page

Ken ChrismanVisit Author's Page

Tarrah MartinelliVisit Author's Page

Tarrah Martinelli is the digital content marketing specialist for NAPCO Media, parent company of Target Marketing, and the resident expert on search, social and content marketing.

Ambrose CrenshawVisit Author's Page

Rich StendardoVisit Author's Page

Rich Stendardo is the CEO of Yottaa, an e-commerce acceleration platform.

EmacmullenVisit Author's Page

ItonsonVisit Author's Page

EmacmullenVisit Author's Page

May 5, 20252025 Best Digital Gift Card Programs

For the eighth consecutive year, NAPCO Research and Blackhawk Network (BHN) have partnered to produce a market-leading report on the gift card industry. This comprehensive benchmark study evaluates the branded digital gift card programs of 100 U.S. merchants, assessing both purchaser and recipient experiences across 126 unique criteria. The report provides actionable insights to enhance your own gift card program, offers benchmark data to compare your performance against competitors and the broader industry, and highlights innovative strategies to optimize program effectiveness.

July 9, 20245 Best Practices to Grow Your Gift Card Program

Gift cards, both physical and digital versions, continue to grow in popularity with consumers. The global gift card market is forecasted to reach $1.5 trillion by 2032. The 2024 Multinational Merchant Gift Card Infographic from NAPCO Research and Blackhawk Network reveals common themes revealed across the Australia and the United States' gift card markets, along with tips to power up your gift card program's potential. Dive deeper into the rankings with our country-specific reports, available for download here.

April 16, 2024New Report Identifies the US Merchants With the Best Gift Card Programs

December 20, 2023Top 50 Tips of 2023

August 7, 20232023 Retail Technology Report: An Analysis of Trends, Buying Behaviors, and Future Opportunities

June 29, 2023Ranking the Gift Card Programs of Various Product Verticals

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5 Tips to Improve Digital Gift Card Programs