Today on Total Retail

Data plays a pivotal role in the retail landscape. It has transformative potential to elevate a store — whether physical or online — to new heights of success. In today's highly competitive market, data-driven insights are a game changer. By meticulously analyzing customer purchasing patterns, preferences and behaviors, retailers can tailor their product offerings and…

For several years now, retailers have been deploying creative digital marketing tactics and transforming how consumers engage with them online. But what if they’ve been doing it all backward? A recent digital experience benchmark report found 85 percent of consumers are unhappy with their online shopping experience, so there’s room for improvement. Companies looking to…

As we move towards Q4, retailers are gearing up for the most exciting shopping season, including Black Friday deals and holiday shopping campaigns. With such high traffic, the fourth quarter is crucial for marketers looking to maximize brand awareness and drive purchases. In today’s digital age, the mailbox may not be the first place you…

For months, inflation and the tales of consumers exhausting COVID stimulus, getting crushed by rising food prices, pulling back from buying coveted items, and trading down on the things they did buy have been with us. But beyond all the noise, this is what that looks like by the numbers: In August, online shoppers spent…

The Federal Trade Commission (FTC) and 17 state attorneys general filed a sweeping antitrust lawsuit against Amazon.com Tuesday seeking to bar the company from allegedly abusing its powers to raise prices for shoppers and levy high fees against businesses that sell on its platform. The lawsuit, filed in Western Washington district court, marks a historic political…

A frictionless checkout experience and a need for data security and portability are crucial concerns for retailers and consumers alike. On one side, consumers demand payment optionality at checkout, while on the other, retailers strive to meet that challenge by utilizing various payment service providers (PSPs) and payment methods. It’s no wonder then that at…

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…

The United States Postal Service (USPS) will not raise pricing by applying a peak season surcharge this holiday season. Wait, what? 2023 will be the fourth peak season since COVID temporarily forced volume surges on the package carriers, and the carriers forced “peak” surcharges on the shipping public. This year, however, the USPS is making…

In the ever-evolving landscape of data privacy, businesses and marketing leaders are facing significant challenges when it comes to understanding and achieving data compliance. The introduction of new cookie-less addressability solutions and interoperability standards across ID resolution platforms has made it increasingly difficult for retail brand teams to navigate and identify the right path towards…

The ongoing tough economic climate is seeing retailers constantly seeking ways to control costs while protecting the experience their customers expect. One interesting trend is the emergence of "nearshoring" — i.e., locating key operations closer to the final point of sale. Rather than having large, centralized warehouses, paying duty and customs charges, dealing with lengthy and…