Today on Total Retail
October 30, 2023 at 8:37 am
The idea that Q4 makes or breaks retail and e-commerce companies every year isn't new, but the actual impact of the holidays is staggering. In 2022, Cyber Week sales in the U.S. hit $35.2 billion, with that one stretch representing a huge chunk of the year’s revenue for brands across industries. We’re well into Q4,…
October 26, 2023 at 12:54 pm
L.L.Bean has shuttered its flagship store, corporate headquarters, factories and other facilities in Maine, the outdoor goods retailer told CNN on Thursday, as authorities conduct a manhunt in the area for a person of interest in mass shootings. A spokesperson for the century-old company, one of Maine’s biggest employers, said it decided to shut the sites “out of an…
October 26, 2023 at 4:24 pm
Scott Devlin was named chief information officer of The Vitamin Shoppe in January 2023. Devlin spoke on a panel at Total Retail Tech in Denver last month, discussing the emerging technology that needs to be on retailers' radars. In this video interview from the event, he shares how he's transitioned into the C-suite position since taking on…
October 26, 2023 at 11:15 am
The holiday season isn't just a time of festive cheer and gift-giving; for retailers, it's a gold mine of customer data and a critical period for driving sales. In the era of data privacy and the diminishing power of third-party cookies, first-party data emerges as the superhero of customer engagement and targeted marketing. However, as…
October 26, 2023 at 10:42 am
As retailers gear up for the holiday shopping season, and digital shopping takes a front seat, it's more important than ever to understand what people are really doing, consuming, searching for and buying in their mobile apps. Accessing comprehensive data about mobile behavior reveals the importance of targeted strategies — especially on these smallest, most…
October 26, 2023 at 10:08 am
Stacey McCormick, chief marketing officer of Aerie, OFFL/NE, and Unsubscribed — all brands within the American Eagle Outfitters (AEO) portfolio — has been with AEO for 27 years and has seen the transformations within the company firsthand. At the Women in Retail On the Road event in Pittsburgh earlier this month, McCormick sat down with…
July 27, 2023 at 4:37 pm
NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive review of the state of merchants’ gift card programs in three markets: Australia, United Kingdom, United States. The 2023 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. After…
October 25, 2023 at 3:45 pm
The shapewear brand SKIMS announced it is debuting a men's line with apparel such as briefs, boxers, tanks and tees on Thursday. The menswear launch campaign will feature 2022 NFL Defensive Player of the Year Nick Bosa, who plays for the San Francisco 49ers; Neymar da Silva Santos Junior, who plays for the Brazil national soccer…
October 25, 2023 at 11:36 pm
Orveon, the beauty collective behind brands Laura Mercier, BUXOM, and bareMinerals, is shifting its focus and betting big on e-commerce. Since acquiring the three brands almost two years ago, online sales now account for nearly 37 percent of total revenue. In this video interview, Brinn Garner, chief revenue officer, U.S. at Orveon Global, discusses the business, her…
October 25, 2023 at 2:52 pm
If you happened to be walking on New York City’s High Line Park the weekend of September 16 and 17, you likely recall the unusual and striking promotion from American Eagle that took over three of the public spaces in the park. The Gen Z-focused jeans company surprised and delighted consumers with dozens of jean-clad,…
