Today on Total Retail

Unwrapping the Secret to Holiday Sales Success: Why Brand Marketers Should Consider OOH Media This Busy Travel Season
November 8, 2023 at 9:15 am

The holiday season is fast approaching, and with it comes a wave of eager travelers ready to embark on their festive journeys to see family, friends and vacation. As we gear up for the holidays, weโ€™re anticipating a remarkable surge in anticipated holiday passenger numbers, indicating an opportunity for small and large businesses to reachโ€ฆ

LVMH Buys Luxury Eyewear Brand Barton Perreira
November 7, 2023 at 3:37 pm

LVMH is buying luxury eyewear brand Barton Perreira, famed for making James Bondโ€™s shades, as it taps into the fast-growing designer sunglass market, reports CNBC. LVMHโ€™s Thelios eyewear division agreed to acquire Irvine, California-based Barton Perreira for an undisclosed sum. The deal is Thelioโ€™s second big acquisition in two months, after it bought French Alpineโ€ฆ

Managing Margins Without Resorting to Deep Discounts This Holiday Season
November 7, 2023 at 3:02 pm

With the 2023 holiday shopping season quickly approaching, retailers find themselves navigating uncertain terrain. Consumers face continued high prices and economic uncertainty, as well as the end of the student loan repayment moratorium which will further reduce disposable income. After depleting pandemic-era savings, shoppers will likely be more discount-driven than ever. In fact, Salesforceโ€™s back-to-schoolโ€ฆ

How CRM Needs to Adapt to Changing Market Conditions
November 7, 2023 at 12:18 pm

Fast-paced markets are always changing. As customers' economic and social needs and conditions are changing, their expectations from businesses are also changing. Thus, your business must adapt and evolve to stay relevant to the current market trends. Focusing on your CRM strategies is a smart way to navigate the ever-changing business landscape. Here are fourโ€ฆ

Tips to Supercharge Your E-Commerce Strategy This Holiday Season
November 7, 2023 at 10:48 am

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent โ€” the slowest since 2018. However, thereโ€™s a silver lining: online spending is predicted to soar by a robust 5โ€ฆ

Beyond BOGO: Unraveling the Impact of Advanced Promotional Analytics
November 7, 2023 at 10:16 am

Levi Strauss & Co, makers of the iconic jeans, faced some pretty serious belt-tightening earlier this year. In April, the company announced that โ€œescalating costs of freight, labor and cotton, as well as lingering supply chain disruptionsโ€ and โ€œbloated inventoryโ€ were decimating margins. The market was quick to respond, with shares dropping 16 percent thatโ€ฆ

The New Bed Bath & Beyond CEO Exits the Company
November 6, 2023 at 1:55 pm

The new Bed Bath & Beyond announced Monday its CEO, Jonathan Johnson, is immediately stepping down from his position just days after activist hedge fund JAT Capital called for his ouster. JAT Capital, which has a 9.6 percent stake in the company, sent a letter to the board dated Thursday that blamed Johnson for the companyโ€™s poor financial performanceโ€ฆ

Saks' CMO Shares Consumer and Fashion Trends From its Luxury Pulse Survey
November 6, 2023 at 3:42 pm

In episode 426 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emily Essner, chief marketing officer of Saks, the premier digital platform for luxury fashion in North America. During the wide-ranging conversation, Essner discusses the fashion retailer's quarterly Saks Luxury Pulse survey (0:55) and key findings from its most recent survey data released in September (2:33), includingโ€ฆ

Building E-Commerce Brands With Amazon OTT Advertising: A Path to Success
November 6, 2023 at 12:49 pm

E-commerce has seen exponential growth over the past few years, but the competition is fiercer than ever. For retailers looking to stand out in the digital landscape, Amazon.com's Over-the-Top (OTT) advertising platform offers a unique opportunity. In this post, I'll explore how Amazon OTT can help retailers build their e-commerce brand. What is Amazon OTTโ€ฆ