Today on Total Retail

Legacy Retailers Need a New Acquisition M.O.
June 12, 2018 at 9:12 am

2018 is expected to be another record year for mergers and acquisitions (M&A) in retail. However, what's unique is the types of deals that will be driving the market. Three-quarters of the executives surveyed for A.T. Kearney's 2018 Consumer and Retail M&A Report said that they're using acquisitions to help their companies acquire new capabilities, expand their…

5 Tips to Build an E-Commerce Revenue Loop
June 11, 2018 at 7:07 pm

E-commerce startups need funding. To get it, they need to impress VCs with robust user acquisition numbers. Understandably, many founders obsess about how many users they can bring in. Too much focus on acquisition, however, can actually hurt the company in the long run. While it's necessary to prioritize acquisition in the early days, e-commerce…

Reimagining the Digital Customer Experience for a Post-Text World
June 11, 2018 at 6:50 pm

There’s no denying Amazon.com leads the way with artificial intelligence (AI) in retail and e-commerce. The company’s advanced flywheel model rethinks how AI improves digital customer experiences (CX) and has ingrained the very idea of AI into how Amazon lives and breathes. Retailers may be intimidated looking at Amazon’s suite of new AI-powered products and…

How Direct-to-Consumer is Driving the Need for Real Time in Retail
June 11, 2018 at 2:38 pm

Real time is taking over the way retail operates. When consumers make decisions, they act fast, and the companies that are able to keep up with them are the ones that are dominating the industry. As Charles Darwin said, “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one…

zulily Targets Millennials Via Merchandising Efforts
June 11, 2018 at 1:22 pm

In episode 149 of Total Retail Talks, Kerry Gibson-Morris, vice president, merchandising, zulily, discusses the merchandising tactics the online retailer of apparel, home goods and other products uses to target specific customer segments, and millennials in particular. In addition to detailing zulily's strategy, Gibson-Morris shares her advice for other retailers looking to optimize their merchandising…

Product Personalization Helping Just Candy Acquire Customers
June 11, 2018 at 2:55 pm

In an interview last week at the Internet Retailer Conference + Exhibition (IRCE) in Chicago, Steve Mandell, founder and CEO, Just Candy, discusses how the online retailer is using product personalization to help differentiate itself in an increasingly competitive space.

J.C. Penney to Launch 650 Fanatics In-Store Shops
June 11, 2018 at 3:09 pm

J.C. Penney announced last week that it has launched Fanatics shops inside 325 of its stores, with plans to introduce another 325 additional Fanatics destinations by the back-to-school season. Since 2014, sports apparel brand Fanatics has sold its merchandise online at jcpenney.com. Like the online store, the shops-in-shops will house Fanatics shops with local collegiate…

Facebook Ads Helping Nordstrom Bridge Online-Offline Shopping
June 8, 2018 at 2:20 pm

Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine the…

Target Intros New Private-Label Brands
June 8, 2018 at 2:38 pm

Target has been ramping up its private label strategy over the past year, launching almost a dozen new brands ranging from home goods to apparel. This week, the company added two new brands to its list: HeyDay and Made By Design. HeyDay, launched last month, is Target's first exclusive electronics brand. The line, hitting stores…

Social Good is Core to Leesa Sleep's Growth, Future
June 8, 2018 at 2:58 pm

In an interview this week at the Internet Retailer Conference + Exhibition in Chicago, Nick Stafford, chief operating officer, Leesa Sleep, discusses the role social responsibility has had in the online retailer's growth as well as its impact on future success.