Today on Total Retail

4 Steps for Increasing Sales With TikTok Influencers
September 17, 2020 at 2:40 pm

Retailers hoping to reach millennial and Generation Z customers with organic, sponsored content (that resonates!) should look no further than TikTok. Despite being the new kid on the social media block, TikTok has become the fastest-growing platform in the world, with 800 million active users. The nature of the app and the popularity of its…

How to Optimize Your Checkout for International Markets
September 17, 2020 at 11:04 am

Imagine a post-pandemic moment: walking into your favorite café, lining up and scanning the menu, and seeing the price of your latte in a different currency than you’re used to — British pounds or Japanese yen, for example. If you’re in a rush, you might just turn around and go to another café where the…

Amazon Launches High-End Luxury Shopping Experience
September 16, 2020 at 4:52 pm

Amazon.com is launching Luxury Stores, a shopping experience focused on high-end fashion and beauty brands, MarketWatch reported. Luxury Stores will be available in the Amazon app by invitation-only to U.S. Prime members, and will kick off with Oscar De La Renta, featuring the brand's pre-fall and fall/winter collections. In the upcoming weeks, other brands will also…

Amy Errett on How Madison Reed Pivoted During the Pandemic
September 16, 2020 at 5:04 pm

During the August Women in Retail and Total Retail Virtual Exchange, Amy Errett, CEO and founder of Madison Reed, an omnichannel beauty brand that's challenging industry titans in the hair color space, participated in a virtual discussion with Jennifer DiPasquale, co-founder and president of the Women in Retail Leadership Circle.

3 Things Brands and Retailers Need to Know About the Post-COVID-19 World
September 16, 2020 at 4:22 pm

As 2020 unfolds and economies across the country reopen, two new constituencies will meet each other: the post-COVID brand and the post-COVID consumer. Coronavirus has changed what we buy and how we buy it, and for as much as a third of consumers that disruption will last for the foreseeable future. IAB analysis reveals a…

How Consumer Feelings and Fears Will Shape Post-COVID Retail
September 16, 2020 at 10:50 am

COVID-19 has taken a significant and tragic toll on communities around the world, impacting seemingly every part of how societies have traditionally interacted and engaged with one another. Retail is no exception; the industry was already in a significant period of digital evolution — though not without growing pains. Online retail sales were up about…

Year-Round Cheer: How to Cater to Peak Season Shoppers In-Store Now
September 16, 2020 at 10:20 am

Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them. We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping…

Amazon to Hire 100,000 Workers as E-Commerce Surges During Pandemic
September 15, 2020 at 11:13 am

Amazon.com said yesterday that it will hire another 100,000 workers to meet surging demand in the COVID-19 era, bolstering an already dramatic expansion of its workforce in 2020 and underscoring the massive shifts in online spending the pandemic has helped fuel. The latest hiring drive, which includes full- and part-time jobs, is the fourth largest campaign the Seattle-based…

Making Change: Put the Digital Customer Experience First 
September 15, 2020 at 4:37 pm

As the COVID-19 pandemic has changed the way we all shop, work and interact, the digital customer experience has solidified its place as the most important aspect of retail businesses. These past months, IT teams have been feeling more pressure than ever before to make each customer's digital interaction perfect. According to the recent Agents…

From Crisis Mode to Scaling Mode: What AI Can Do for Your Customer Service Team
September 15, 2020 at 4:15 pm

After years of steady growth, COVID-19 has massively accelerated e-commerce penetration. According to an eMarketer report, U.S. e-commerce sales will jump by 18 percent this year due to the impact of the pandemic. This increase in sales has obviously been a relief for retailers, but it’s also brought with it something less profitable and more…