Today on Total Retail

Nike Restructures, Names New Brand President
May 7, 2025 at 4:31 pm

Nike announced a series of leadership changes and restructuring on Monday, including the retirement of its current president of consumer, product and brand. The company is restructuring its consumer, product and brand leadership into three separate areas: consumer and sport, marketing, and product creation. As a result, Heidi O'Neill, Nike's president of consumer, product and…

Key Takeaways From the 2025 Best Digital Gift Card Programs Report
May 7, 2025 at 8:29 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss the recently released 2025 Best Digital Gift Card Programs report, produced by NAPCO Research in conjunction with Blackhawk Network. This eighth annual report is the most comprehensive assessment of the digital gift card industry in the market. Keenan and Albiges…

Is Agentic AI Actually Helpful for E-Commerce or Just More Hype?
May 7, 2025 at 3:51 pm

Another Shoptalk has come and gone. As usual, we saw one topic garnering more attention than almost every other one combined. For 2025, that topic was agentic artificial intelligence. It’s been the topic du jour ever since, and for good reason — the tech is legitimately moving forward as rapidly as I’ve ever seen. However,…

How DTC Brands Can Diversify Ad Spend Beyond Social
May 7, 2025 at 3:12 pm

For years, direct-to-consumer (DTC) brands have followed a familiar playbook: pour money into search and social, optimize for conversions, and scale what works. However, that formula is getting harder to sustain. Platform saturation, rising costs, and tighter privacy regulations are forcing brands to rethink their media strategies. Growth still requires performance, but now it also…

Context-Aware Experiences: The Newest Stage in the Evolution of Customer-Facing Personalization
May 7, 2025 at 11:56 am

Leading retailers are interested in personalization efforts that drive the “right” customer behaviors. In marketing, the right messages, delivered at the right time to the right consumer and featuring easy-to-act-upon content result in more revenue at a better margin than non-personalized mass messaging. However, the aim of modern marketing efforts isn't about delivering personalization per…

The AI Advantage: 3 Ways AI is Reshaping Checkout Experiences for SMBs
May 7, 2025 at 11:19 am

Checkout is no longer just the final step in a transaction — it’s where customers decide if they’ll return. And increasingly, it’s where artificial intelligence (AI) is raising the bar. Whether you run a neighborhood boutique or a growing e-commerce brand, AI is transforming the checkout experience from a routine transaction into a powerful competitive…

Skechers to Be Taken Private in $9.42B Deal
May 6, 2025 at 5:24 pm

Skechers has agreed to be taken private by 3G Capital for $9.42 billion in the footwear industry's biggest buyout to date, reports Reuters. The popular shoe brand is exiting public markets after 26 years as it grapples with the impact of steep U.S. tariffs. Investment firm 3G Capital has offered $63 per Skechers share in…

Top 5 AI-Powered Pricing Strategies to Navigate Tariff Uncertainty
May 6, 2025 at 2:23 pm

Retailers are feeling the pressure as trade tariffs shake up pricing strategies, inventory management, and supply chain stability. With shifting trade policies, rising costs and unpredictable economic conditions, it’s more important than ever to find better ways to adjust pricing without sacrificing revenue. Artificial intelligence-powered solutions are stepping in to help retailers face these challenges…

AI in Retail Support: A Consumer Confidence Story
May 6, 2025 at 1:48 pm

Just when retailers thought they knew what consumers wanted in their interactions with customer service, artificial intelligence (AI) has moved the goalposts. A survey by Vonage found that 75 percent of consumers are comfortable with AI-powered customer support in retail — among the highest acceptance rates across industries, second only to gaming (80 percent). This…

Trump’s Tariffs: What Supply Chain and Procurement Professionals Need to Know
May 6, 2025 at 12:56 pm

Recent changes in U.S. trade policy, including the imposition of new tariffs and the suspension of the de minimis exemption, have significant implications for supply chain and procurement professionals. Understanding these impacts is crucial for navigating the evolving landscape. End of De Minimis Exemption: What it Means for Costs and Compliance The suspension of the…