Web Design

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating…

Learn four ways online retailers can increase consumer trust and how that increased trust can lead to an increase in online sales.

Hear how BuildDirect used growth hacking, specifically conversion optimization, to increase revenues by more than $1 Million per month.

Learn best practices for omnichannel integration and how live video can bring the in-store experience to e-commerce channels.

You hear it over and over again — test, test, test — but how many of you are actually following that advice? Testing is a critical component to website optimization, and two companies that have taken heed of this fact are casual footwear retailer Crocs and women's fashion apparel brand Aritzia. In a session yesterday at the Demandware XChange conference in Las Vegas, Scott Keller, senior web developer at Aritzia, and Haley Nemann, senior manager of global e-commerce user experience at Crocs, discussed how their brands are using A/B testing to increase sales, decrease costs and increase customer engagement.

It's a scenario that's unfortunately all-too-common for retailers: You create an exciting sale or product event during the busy holiday season, and a flood of shoppers come online to scoop up the deals. But soon after the merchandise is posted, your site begins to waver and then crash due to the weight of the increased traffic. How can you ensure consumers enjoy a secure, fast and engaging shopping experience — and one that doesn't crash — on your website this holiday season? To find out, I spoke with Gopal Brugalette, the applied architect for Nordstrom's performance engineering team

"Hi, I'm planning to launch an e-commerce site for women's apparel. The price point for the merchandise is between $150 and $500. I know the hardest part is going to be getting the website discovered. Could you give some advice on how to do that?" 
- Dina Agam, Entrepreneur

Our marketing experts will discuss key online and offline merchandising best practices and strategies.

Amazon.com is the most talked about — and feared — company in retail today. You can argue that its success is simply because of low prices, but the truth is consumers also shop Amazon more frequently because of the company's consumer-centric approach.

After visiting the new beta site several times, I'm convinced that Alibaba's U.S. website 11Main.com isn't a dynamic selling site that will keep me up at night worrying about its competitive edge versus other retailers. The merchandise is very nice, unique and often organic. I can purchase antique rugs, organic toys and clothing for little kids, rare stamps, pottery, sheets, and bed linens, and fashions for the whole family. While the offerings are broad, I must say the fashion isn't exciting. Still in the beta stage, it could improve, but I was disappointed.