10 Merchandising Best Practices for Today's Omnichannel Retailer
Sponsored by: MarketLive
Speakers: Kathleen Schultz,Principal, Kathleen Schultz Marketing; Leslie Hahn, Sr. eCommerce Strategist, MarketLive
As any retailer knows, a merchandising strategy can make or break a company's sales, profits, and success. So, what are some best practices around it, especially for omnichannel retailers who have to make sure their merchandising strategies are well-executed as well as integrated across channels?
In this webinar, our marketing experts will discuss key online and offline merchandising best practices and strategies. Attendees will take away best practices around merchandising, how to make sure your merchandising strategies are integrated online and offline and what NOT to do when it comes to merchandising.
Topics of discussion:
- making sure your offers meet your customers' needs
- the importance of cross-selling, up-selling and bundling
- how to use segmentation to help personalize the in-store and online experience for your customers
- optimizing search and navigation for discoverability
- and more!