Web Design

4 E-Commerce Design Trends for Increased Conversions
February 15, 2017 at 10:28 am

It’s tough to keep up with web design best practices these days. It seems like the trends change every year, sometimes reversing and doubling back on themselves. Often the best practices simply depend on who you ask. Some might say, for example, that hamburger menus are a good way to provide navigation options on a…

Don’t Forget Customers in the Website Redesign Process
January 31, 2017 at 10:20 am

I love the website redesign process. It’s an electric experience and an optimistic sign of good times. Failing digital businesses, I’ve learned, generally do not undertake ambitious redesigns. Unfortunately, not nearly enough companies take their customers’ point-of-views into account when it comes to design. The most common reason I hear: “We’ll bring in customer experience…

Responsive Design Nets Increased Conversions for Costume SuperCenter
January 26, 2017 at 9:36 am

Costume SuperCenter is the web’s largest one-stop retailer for kid and adult costumes. The company acquired the Birthday in a Box brand about five years ago, making it a go-to destination for consumers looking for costumes and party supplies. Costume SuperCenter operates five different websites between its brands, and recently overhauled them all within seven…

Beyond Dot-Com: How to Decide Which Domain Name Fits Your Business
January 26, 2017 at 8:00 am

Websites have become the most important pieces of business real estate over the past decade. The No. 1 rule of brick-and-mortar real estate still applies, though: location, location, location. Of course, your website’s “location” isn’t a physical address; it’s your domain name. From that space, you establish your credibility, launch your marketing efforts, and drive customers to buy.

4 Steps to a Better Product Page
December 12, 2016 at 10:22 am

There’s no shying away from the internet now. Consumers are empowered by the web — so much so that research firm Forrester expects U.S. online retail sales to top $500 billion by 2020, up from $373 billion in 2016. A vibrant online presence will become increasingly important to the success of retail businesses. Converting eyes…

Creative Tool Helps New York & Company Drive Engagement, Revenues
July 25, 2016 at 3:12 pm

Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…

Apple Teaching Coding Skills to Next Generation
June 23, 2016 at 12:39 pm

This summer, Apple is teaching children the basics of coding in its retail stores. For three days, kids 8-12 will use Tynker software to learn coding and then program Sphero robots. Apple Camp began in 2003 as a way to introduce technology and Apple products to kids, but this is the first year a coding…

5 Habits of Highly Successful Product Pages
May 13, 2016 at 11:25 am

Not all product pages are created equal, but after examining thousands of them in hundreds of industries, and creating, testing and perfecting thousands more for clients, I’ve learned that successful product pages all have something in common. I call them the five habits of highly successful product pages:

5 Little Tips That Can Make a Big Impact in Your Checkout
May 13, 2016 at 10:12 am

“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…

Think Beyond Red Roses and Cater to Procrastinating Valentines
February 8, 2016 at 10:01 am

February is here and that means Cupid is on everyone’s mind. Unlike other holidays for which consumers shop months in advance, the sudden two-week period leading up to Valentine’s Day causes a gift and flower frenzy. In fact, according to the National Retail Federation (NRF), Valentine’s Day is the fourth largest spending holiday, following winter holidays,…