Web Design

Website Redesign Drives Results for Tractor Supply Co.
August 31, 2015 at 12:48 pm

Earlier this month, Tractor Supply Company announced that it had partnered with IBM to revamp and migrate its website to a new cloud-based platform. The rural lifestyle retailer wanted a website that offered visitors optimal viewing across all devices, better integration with the brand's social pages, and a simplified checkout process. In short, Tractor Supply…

Website Redesign Drives Results for Tractor Supply Co.
August 28, 2015 at 9:15 am

Episode 5 of Total Retail Talks features a conversation with Rob Mills, senior vice president and chief information officer at Tractor Supply Co. In the interview, Mills discusses why Tractor Supply Co. needed a website redesign, why a cloud-based platform made sense, and how the redesigned site has been integrated with the company's brick-and-mortar stores. The…

A Q&A With Staples’ EVP, Global Commerce
August 10, 2015 at 4:19 pm

Office supplies retailer Staples announced last month that it relaunched its two digital properties — Staples.com and StaplesAdvantage.com (B-to-B site). The newly redesigned sites promise that product searches will be streamlined from any computer or mobile device, making it even easier to find the products and services that consumers and businesses are looking for. In…

How New York & Company is Optimizing the User Experience
August 6, 2015 at 5:36 pm

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating…

Crocs, Aritzia Use A/B Testing to Optimize E-Commerce Businesses
April 16, 2015

You hear it over and over again — test, test, test — but how many of you are actually following that advice? Testing is a critical component to website optimization, and two companies that have taken heed of this fact are casual footwear retailer Crocs and women's fashion apparel brand Aritzia. In a session yesterday at the Demandware XChange conference in Las Vegas, Scott Keller, senior web developer at Aritzia, and Haley Nemann, senior manager of global e-commerce user experience at Crocs, discussed how their brands are using A/B testing to increase sales, decrease costs and increase customer engagement.