Web Design

A Q&A With Staples’ EVP, Global Commerce
August 10, 2015 at 4:19 pm

Office supplies retailer Staples announced last month that it relaunched its two digital properties — Staples.com and StaplesAdvantage.com (B-to-B site). The newly redesigned sites promise that product searches will be streamlined from any computer or mobile device, making it even easier to find the products and services that consumers and businesses are looking for. In…

How New York & Company is Optimizing the User Experience
August 6, 2015 at 5:36 pm

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating…

Crocs, Aritzia Use A/B Testing to Optimize E-Commerce Businesses
April 16, 2015

You hear it over and over again — test, test, test — but how many of you are actually following that advice? Testing is a critical component to website optimization, and two companies that have taken heed of this fact are casual footwear retailer Crocs and women's fashion apparel brand Aritzia. In a session yesterday at the Demandware XChange conference in Las Vegas, Scott Keller, senior web developer at Aritzia, and Haley Nemann, senior manager of global e-commerce user experience at Crocs, discussed how their brands are using A/B testing to increase sales, decrease costs and increase customer engagement.

How Nordstrom Ensures its Website Will Perform at 100% This Holiday Season
November 25, 2014

It's a scenario that's unfortunately all-too-common for retailers: You create an exciting sale or product event during the busy holiday season, and a flood of shoppers come online to scoop up the deals. But soon after the merchandise is posted, your site begins to waver and then crash due to the weight of the increased traffic. How can you ensure consumers enjoy a secure, fast and engaging shopping experience — and one that doesn't crash — on your website this holiday season? To find out, I spoke with Gopal Brugalette, the applied architect for Nordstrom's performance engineering team

How to Get Your Website Discovered
September 23, 2014

"Hi, I'm planning to launch an e-commerce site for women's apparel. The price point for the merchandise is between $150 and $500. I know the hardest part is going to be getting the website discovered. Could you give some advice on how to do that?" 
- Dina Agam, Entrepreneur

This Holiday Season, Take a Page From Bezos’ Book
September 11, 2014

Amazon.com is the most talked about — and feared — company in retail today. You can argue that its success is simply because of low prices, but the truth is consumers also shop Amazon more frequently because of the company's consumer-centric approach.