Virtual Reality

How Virtual Reality Can Revolutionize Retail
July 11, 2018 at 10:57 am

I was asked to write about how virtual reality (VR) applies to retail about a month ago and really didn’t have much to say on the subject. Now that time has gone by, I’ve seen some exciting new things that can be used in retail. I recently connected with a company that offers credit card…

Retail Training in Virtual Reality: The New Secret Weapon to Scale
April 5, 2018 at 3:40 pm

On a busy retail floor during peak sales season, it’s difficult (if not impossible!) to pull a veteran employee away from critical duties in order to train a new recruit. Thankfully, human resources has a new technology at their disposal to scale trainers: virtual reality (VR). Not only is VR effective in scaling training programs,…

How Retailers Can Get ‘Experiential’ With New Technologies
March 20, 2018 at 1:00 pm

The retail industry is in the throes of a major transformation as the traditional retail model gives way to new modes of “experiential retail.” A key element of experiential retail is the innovative use of technology to provide richer shopping experiences that are more informative, frictionless, immersive and satisfying. To create richer experiences both online…

Why Retailers Can’t Afford to Ignore Virtual Reality
March 6, 2018 at 9:57 am

How could retail ignore an opportunity of having infinite space within a 10x10-foot room? With virtual reality (VR), it’s possible to design, enter and test live realistic retail simulations. Gone are the days when we needed to create mock stores to arrange category management or merchandise real solutions. Professionals may enter the same virtual environment remotely. Within a retail…

Walmart Acquires Virtual Reality Company
February 7, 2018 at 9:33 pm

Walmart has acquired virtual reality (VR) company Spatialand, which will act as the centerpiece of the retail giant's VR efforts. Spatialand makes software tools that let creators transform content into immersive VR experiences. The startup worked with Walmart’s technology incubator, Store No. 8, on a project last year, and has now been acquired by that group,…

Looking to the Future of the E-Commerce Experience
February 7, 2018 at 5:47 pm

The way we shop and sell goods has significantly changed over the past several years. Everything has become more digital, and last year’s Black Friday sales made that clear. And while more consumers are embracing online shopping, many still enjoy the experience of going to traditional brick-and-mortar stores to purchase goods. In physical shops, we…

How Experiential Retail is Disrupting an Industry
January 18, 2018 at 11:07 am

The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of “experiential retail.” The experiential retail trend is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditional department store traffic, and the proliferation of mobile devices.…

Amazon Patents a Mirror That Dresses You in Virtual Clothes
January 3, 2018 at 11:19 am

Amazon.com is upping its virtual reality game. CNBC reports Amazon has patented a blended-reality mirror that lets you try on clothes virtually while placing you into a virtual location. The imagined mirror works by scanning the environment to generate a virtual model, and then identifies the face and eyes of the user to determine which objects…

What Virtual Reality Means for Retail in 2018
January 3, 2018 at 9:16 am

While the debate will continue around businesses’ expectations of virtual reality's potential vs. the realities of consumer adoption, VR has gone ahead and found a growing number of ways to make business and industry more efficient, more effective and better connected to its customers. And not always in the most obvious ways. Take VR retail…

Williams-Sonoma Acquires AR 3-D Imaging Startup
November 17, 2017 at 12:09 pm

Furniture and kitchenware giant Williams-Sonoma, Inc. (WSI) is acquiring augmented reality (AR) startup Outward in an all-cash deal for $112 million. The furniture brand, which operates stores including Williams-Sonoma, Pottery Barn, West Elm and others, will be using the startup’s 3-D imaging tech to “enhance and extend its high-touch customer service platform,” the company says. Outward, founded…