Virtual Reality

2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry
February 12, 2024 at 2:25 pm

Our rapidly digitalizing and globalizing world hasn't been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of…

Why Virtual Retail Stores Will Be the Biggest Trend of 2024
January 8, 2024 at 12:42 pm

As we step into 2024, the retail landscape is undergoing a transformative shift, with virtual retail stores emerging as the next big online trend. This shift isn't just a fleeting fad but a response to changing consumer behaviors and technological advancements. As 3D for the web becomes more mainstream, traditional e-commerce websites are becoming flat…

Bridging the Gap Between Online Perception and Offline Reality for Retail Success
December 5, 2023 at 2:42 pm

The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it's crucial for retailers to address this issue to improve customer satisfaction…

How Physical Retailers Can Stay Ahead of the AI Curve
August 3, 2023 at 3:09 pm

Any retail expert worth their salt knows that personalization is the one true key to profitability. This is only becoming more important as the market grows saturated and customer expectations keep getting more demanding. But how will artificial intelligence technology change the ever-evolving retail landscape? Personalization is all about providing engaging customer experiences, which is…

Retail Metaverse: Brands' Key to Success in Digital Shopping
June 13, 2023 at 9:46 am

Have you ever wanted to buy out a billboard next door to Snoop Dogg’s mansion? While this may have just been a very specific pipedream a few years ago (and highly dependent on how close Snoop’s mansion is to Highway 101), it's now a very real possibility in the metaverse. Once a futuristic buzzword, the…

5 Lessons for Luxury Retail Success With NFTs and the Metaverse
January 11, 2023 at 1:42 pm

The hype surrounding non-fungible tokens (NFTs) and metaverse environments has had highs and lows. Media attention increased dramatically in late 2021 after Facebook rebranded as Meta and virtual art sales made huge profits. This initial fervor quickly subsided with consumer search volume for NFTs and the term “metaverse” decreasing substantially in 2022. It's still difficult…

Industry Experts on Finding Your Brand's Place in the Metaverse
December 1, 2022 at 11:42 am

While the metaverse may not be widespread in retail just yet, there’s clear excitement among industry marketers about the new business opportunities it presents. This sentiment was made clear during a panel discussion that took place at this year's Total Retail Tech event.

Nike Launches a Virtual Marketplace Experience, .SWOOSH
November 15, 2022 at 3:54 pm

On Monday, Nike launched .SWOOSH, its new digital community and experience, the brand announced. The platform is a home for Nike virtual creations and uses blockchain-powered technology — or what many call “Web3” — to offer an inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport. Currently…

Ralph Lauren is Outfitting Digital Characters and Changing its Logo in Fortnite
November 2, 2022 at 4:12 pm

Apparel brand Ralph Lauren and digital game world Fortnite are collaborating to create a digital and physical fashion collection that will live in the online game platform owned by Epic Games and be available for purchase in the real world. The digital collection includes outfits containing "sport graphics and bold designs" with "eye-catching color palettes,"…

How AR and VR Will Enhance the Retail Experience
November 1, 2022 at 3:48 pm

Over the past couple decades, e-commerce has been crowned the biggest development in retailing and is considered the latest transformative milestone. What most retailers don’t know is there are two more enhancements on the rise: augmented reality (AR) and virtual reality (VR). These two are expected to take over the retail chain and enhance the…