Virtual Reality

Retail in the Post-Digital Era: Helping Retailers Blend Physical and Virtual Worlds
July 17, 2019 at 11:01 am

Retailers that once tried to compete with e-commerce giants have long since shifted to become giants in their own right. Today, retail is shifting again, weaving digital into every aspect of operations, largely driven by brands need to anticipate individual customers’ evolving desires. Additionally, over a decade of transformation has sparked a shift in consumer habits and…

Breathe New Life Into Shopping Experiences With Interactive Visual Content Tools
June 11, 2019 at 11:55 am

A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing — and creating — more visual content than ever. This has made image-centric social media networks among…

Report: Walmart Appoints New Store No. 8 Head
June 5, 2019 at 2:15 pm

Walmart has hired Scott Eckert to run its investment arm and startup incubator, Store No. 8, according to an internal memo from Marc Lore, the retailer's head of e-commerce on Monday, and obtained by Reuters. Eckert is a former executive of Bain Capital Ventures, where he evaluated potential new investments and advised CEOs about existing…

Why Retailers Should Have a Road Map for Their Virtualization Strategies
April 16, 2019 at 12:49 pm

Augmented reality (AR) and virtual reality (VR) have become common terms among retail giants such as Amazon.com, Wayfair, Ikea and more as they discuss their futures. However, the question remains: Have consumers bought into this future-of-retail vision, which relies on a mix of virtual realities woven into shopping experiences? The answer might surprise you. A…

Artec 3D Survey Reveals Consumer Views on Augmented and Virtual Reality in Retail
January 2, 2019 at 4:46 pm

Artec 3D, a world-renowned developer and manufacturer of professional 3-D scanners and software, has new research analyzing consumers’ views on the use of augmented reality (VR) and virtual reality (AR) technologies for retail applications. The survey analyzed responses from more than 1,000 U.S. consumers who have purchased an online good within the last year and are familiar with the terms “virtual reality” and “augmented reality.”

7 Ways for Retailers to Flawlessly Implement Virtual Reality
October 26, 2018 at 10:35 am

Retailers that once tried to compete with e-commerce giants have long since shifted to become giants in their own right. Today, retail is shifting again, weaving digital into every aspect of operations, largely driven by brands need to anticipate individual customers’ evolving desires. Additionally, over a decade of transformation has sparked a shift in consumer habits and […]

Why Neiman Marcus is Investing in AR/VR, Personalization Technology
October 18, 2018 at 1:34 pm

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

Walmart Eyes Virtual Reality Shopping System
August 21, 2018 at 12:59 pm

Walmart has applied for two patents that detail a “virtual show room” and fulfillment system that would connect shoppers clad in virtual reality (VR) headsets and sensor-packed gloves to a three-dimensional representation of a Walmart store. Customers could wander digital aisles from home and “grab” items, which would be immediately picked and shipped from a…

A Chat With Sameer Hassan, SVP, Enterprise Product Strategy and User Experience, Williams-Sonoma Inc.
July 26, 2018 at 9:55 am

Sameer Hassan is the senior vice president of enterprise product strategy and user experience at Williams-Sonoma Inc., where he heads up product management, UX and product analytics for the WSI brands. We caught up over lunch recently to learn more about WSI’s culture of innovation. Holly Vander Wall: At WSI, you’re working with cutting-edge technology such as virtual…