Virtual Reality

The E-Commerce Secret Weapon: AR and VR
August 19, 2021 at 8:58 pm

When it comes to augmented reality (AR) and virtual reality (VR), consumers’ minds oftentimes go to the esoteric musing of Stephen King, sci-fi movies and even video games. However, over the past few years, these technologies have expanded beyond futuristic settings and landed a bit closer to Earth — straight into the e-commerce world. Now,…

The Future of Shopping: The Boutique Experience Has Gone Virtual
June 9, 2021 at 11:18 am

For decades, shoppers seeking luxury goods and premier service have turned to boutique stores in the world’s most fashionable cities, from Milan to London, Paris and New York. Beginning in the 20th century, the boutique trend exploded across the retail landscape, changing the way retailers market and sell luxury and personal goods. Discerning shoppers sought…

The Code of Marketing Success
May 20, 2021 at 5:57 pm

More than a decade ago, Forbes proclaimed "The QR Code is dead. Long live the QR Code!" which feels even more relevant today, if you can believe it. Over the years, marketers have had an on-again, off-again love affair with these two-dimensional codes. What was once seen as a way to connect the digital and…

Retail Reset: Using 3D Technologies to Reduce Returns and Grow Online Sales
May 19, 2021 at 2:34 pm

The pandemic was a reset for e-commerce as consumers turned to online shopping in droves, including demographics that were previously reluctant to buy online. However, online sales growth came with a steep drawback. U.S. customers spent a staggering $565 billion online in 2020, but approximately $102 billion of the merchandise was returned. Online returns more…

Walmart Acquires Virtual Fitting Room Company Zeekit
May 13, 2021 at 6:35 pm

Walmart announced that it will acquire virtual fitting room startup Zeekit as it makes a push into fashion and caters to customers shopping for clothes online. Financial terms of the deal were not disclosed. In a post on the company’s website, Walmart U.S. executive vice president of apparel and private brands, Denise Incandela, said customers will…

Incorporating the Usage of 3D Artificial Intelligence With AR and VR Technology
April 6, 2021 at 6:30 pm

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies and resources for manufacturing, healthcare, construction, and many other vertical market applications. These companies have been working tirelessly to create changes that will make a significant impact on our world.…

What Kind of Automation Technologies Are Being Implemented in 2021?
February 9, 2021 at 2:28 pm

Enterprises in virtually every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness these virtual technologies through automation so that they can vastly improve the customer experience whereby digital processes are accessible through optimized services. Leading technologies…

How Design Within Reach Brings the In-Store Experience Online
September 30, 2020 at 2:48 pm

COVID-19 has proven to be both a unique challenge and an unprecedented opportunity for furniture retailers. Prior to the pandemic, consumers were already starting to feel more comfortable purchasing furniture online. In fact, spending in the category saw an increase of nearly 20 percent annually. This shift has accelerated even more rapidly in recent months as…

Looking Forward to the Future of E-Commerce
March 2, 2020 at 3:20 pm

It’s always risky to try to predict the future of any industry because no one wants to look foolish when their predictions turn out to be wrong. However, it’s also important to look ahead to see where our industries are headed so we don’t fall behind. The world of e-commerce is rapidly changing as consumer…