Virtual Reality

Walmart Joins the Metaverse on Roblox
September 28, 2022 at 2:30 pm

Walmart is diving into the metaverse with two immersive experiences on the Web3 platform Roblox, the retail giant announced Monday. In Walmart Land and Walmart's Universe of Play, Roblox users can shop in a virtual store of merchandise, go on a Ferris wheel, and unlock tokens and badges by playing various games and competitions. The…

The Strategy Behind Carhartt's New Digital Workwear Collection on Snapchat and Bitmoji
September 26, 2022 at 4:32 pm

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…

Walmart Unveils Virtual Try-On Tool
September 19, 2022 at 6:35 pm

Walmart has rolled out a virtual try-on tool that helps shoppers see how a shirt or another piece of clothing would look on their own bodies. It's the latest feature the company has added to its website, and it comes following the acquisition of Zeekit, a virtual fitting room startup. Walmart launched its first iteration of the tool…

Ready to Engage With Customers in the Metaverse? Here’s What You Need to Know
September 12, 2022 at 1:03 pm

With an estimated market value of more than $1 trillion in yearly revenue, the metaverse is quickly emerging as a significant opportunity for brands to engage customers and create a community of loyal advocates. While it provides a wealth of marketing opportunities, the metaverse — a set of interconnected virtual reality (VR) worlds where people…

How Retailers Are Preparing to Meet Consumers in the Metaverse
August 23, 2022 at 7:51 pm

It may sound futuristic and ahead of its time, but the metaverse is set to transform the way we connect, discover, shop and buy. In fact, the advent of shared virtual spaces could be as significant for commerce as the rise of social media was over a decade ago. It’s true that some retailers and…

Ulta Beauty Launches Digital Innovation Fund, Prisma Ventures
August 3, 2022 at 11:57 am

Ulta Beauty has become the latest retailer to launch a venture capital arm after announcing a new digital innovation fund Wednesday. The fund, called Prisma Ventures, earmarks $20 million for digital innovation in beauty, according to a company press release. The fund will invest in emerging technology startups that "seek to shape future online and in-store…

How to Add NFTs to Your Brand Experience and Boost Loyalty
June 23, 2022 at 9:08 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Devon Russell discuss an article recently published by Total Retail titled, “How Retailers Can Use NFTs to Give Customers a Unique Shopping Experience,” authored by Angelo Coletta, founder and CEO of Zakeke. The article shares several ways that retailers can use NFTs (non-fungible…

Lowe’s Expands Into the Metaverse to Help Shoppers Visualize Projects
June 21, 2022 at 8:56 pm

Lowe’s is offering customers a chance to use metaverse assets to help visualize building projects. The home improvement retailer is making 500 assets available for free on its own metaverse hub. Lowe's is the first major home improvement retailer to enter the metaverse and make its applicable assets available for free, with the company monitoring consumer…

How Retailers Can Use NFTs to Give Customers a Unique Shopping Experience
June 20, 2022 at 3:59 pm

The NFT (non-fungible token) phenomenon has hit nearly every industry. For retailers, NFTs can be a unique offering that helps build customer loyalty and boost sales. But what are they, and how can retailers effectively use them to build brand affinity? NFTs are digital tokens for virtual items, and its key differentiator from other virtual…

What Good is a Retail Metaverse if Nobody Can Use it?
June 14, 2022 at 10:26 am

The metaverse has captivated notable brands and technology innovators alike because it provides abundant opportunities for new revenue streams and represents a way for consumers to connect with retail stores without even setting foot inside. Many brands believe it's inevitable, and none are willing to be the ones that miss out. But are we overlooking…