Virtual Reality

How Brands Can Capture Consumers in the Metaverse
March 10, 2022 at 12:43 pm

Following Facebook, Inc.’s name change to Meta Platforms, Inc. and Microsoft’s acquisition of video game holding company Activision Blizzard, the metaverse — i.e., the 3D virtual universe users navigate with individualized avatars to play games, socialize, learn, and attend events — undoubtedly poses huge opportunities for businesses. But what does this connected world mean for…

CVS Files to Trademark its Pharmacy and Health Clinics in the Metaverse
March 7, 2022 at 10:56 am

CVS Health is looking to be the first pharmacy in the metaverse. The drugstore and health services company filed for a trademark to sell virtual goods, NFTs and provide healthcare services, joining major retailers like Walmart and Nike. In its filing with U.S. Patent Trade Office, CVS is looking to trademark its logo and to provide an…

The Metaverse: How Can Brands Enter Something That Doesn’t Yet Exist?
February 28, 2022 at 3:41 pm

Merchants and brands say they’re entering the metaverse by releasing non-fungible token (NFT) projects or buying land in virtual worlds like The Sandbox and Decentraland. The reality is neither brands nor NFT owners are in the metaverse because it hasn’t been built. They're exploring digital worlds, sure, but we can't have multiple "metaverses." And as…

Consumer Shopping Trends and How Retailers Can Adapt
November 29, 2021 at 3:14 pm

A lot has changed when it comes to shopping over the last 18 months. Shopping in-store is still an option, but we know more consumers are turning to online shopping (70 percent of U.S. adults have purchased something online in the last month). Retailers are adapting to the ever-growing e-commerce boom and are investing in…

The E-Commerce Secret Weapon: AR and VR
August 19, 2021 at 8:58 pm

When it comes to augmented reality (AR) and virtual reality (VR), consumers’ minds oftentimes go to the esoteric musing of Stephen King, sci-fi movies and even video games. However, over the past few years, these technologies have expanded beyond futuristic settings and landed a bit closer to Earth — straight into the e-commerce world. Now,…

The Future of Shopping: The Boutique Experience Has Gone Virtual
June 9, 2021 at 11:18 am

For decades, shoppers seeking luxury goods and premier service have turned to boutique stores in the world’s most fashionable cities, from Milan to London, Paris and New York. Beginning in the 20th century, the boutique trend exploded across the retail landscape, changing the way retailers market and sell luxury and personal goods. Discerning shoppers sought…

The Code of Marketing Success
May 20, 2021 at 5:57 pm

More than a decade ago, Forbes proclaimed "The QR Code is dead. Long live the QR Code!" which feels even more relevant today, if you can believe it. Over the years, marketers have had an on-again, off-again love affair with these two-dimensional codes. What was once seen as a way to connect the digital and…

Retail Reset: Using 3D Technologies to Reduce Returns and Grow Online Sales
May 19, 2021 at 2:34 pm

The pandemic was a reset for e-commerce as consumers turned to online shopping in droves, including demographics that were previously reluctant to buy online. However, online sales growth came with a steep drawback. U.S. customers spent a staggering $565 billion online in 2020, but approximately $102 billion of the merchandise was returned. Online returns more…

Walmart Acquires Virtual Fitting Room Company Zeekit
May 13, 2021 at 6:35 pm

Walmart announced that it will acquire virtual fitting room startup Zeekit as it makes a push into fashion and caters to customers shopping for clothes online. Financial terms of the deal were not disclosed. In a post on the company’s website, Walmart U.S. executive vice president of apparel and private brands, Denise Incandela, said customers will…

Incorporating the Usage of 3D Artificial Intelligence With AR and VR Technology
April 6, 2021 at 6:30 pm

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies and resources for manufacturing, healthcare, construction, and many other vertical market applications. These companies have been working tirelessly to create changes that will make a significant impact on our world.…