Virtual Reality

Forever 21, Barbie Collaborate on Summer Collection in the Metaverse
June 8, 2022 at 3:29 pm

Visitors to the metaverse can now shop for Barbie apparel, sleepwear, swimwear, accessories and home décor inspired by the Barbie DreamHouse in Forever 21's virtual shop, the companies announced Tuesday. The 2022 limited-edition collection will be available in Forever 21 Shop City on Roblox, as well as online and in-store. The metaverse store was created in…

XR's Next Big Leap: How Brands Can Evolve to Meet Their Customers in a New Reality
June 7, 2022 at 7:57 pm

Within a decade, we will see tremendous shifts to the way in which consumers perceive and interact with the world around us. The imminent upsurge in the extended reality (XR) market is upon us, and what our day-to-day realities will look like by 2030 is up to the collective ability of our imaginations. Yet the…

What Should Retail Look Like in the Metaverse
May 25, 2022 at 12:02 pm

While unusual to many consumers, the Metaverse Fashion Week, known as Decentraland, offered a glimpse into the future. For retail, the metaverse presents the optimal middle ground between the ease and convenience of online shopping and the immersive and tangible enjoyment of physical shopping. The metaverse can be seen as a third layer, a new market or…

Metaverse and Retail 101
May 9, 2022 at 8:46 pm

The metaverse has — and will continue to — dramatically change the way retailers connect and experience the world. From blurring the lines between content and product to reshaping the landscape of the retail industry, the conversation around non-fungible tokens (NFTs) and virtual goods is already developing into a robust exchange between the economic, tech…

Meta to Open First Physical Store
April 27, 2022 at 4:16 pm

Meta, formerly Facebook, announced Tuesday that it would open its first physical store next month. The social media giant said in a blog post Monday that the store, which will be located in Burlingame, Calif., would be "a space to discover Meta Portal, Ray-Ban Stories, and Meta Quest 2 and try them out in person."…

Part IV: Authentic Brand Identity Will Take You Further
April 6, 2022 at 1:18 pm

Purpose-driven marketing has become a bit of a buzzword (like omnichannel … don’t get me started). However, with an overwhelming 94 percent of consumers saying they value purpose-driven companies, it's imperative for marketers to authentically communicate their brand’s story. These values need to be transparent and reflected across the organization to work cross-functionally. Whether it's…

Low-Code 'Metaversing' and What it Means for the Creator Economy
April 6, 2022 at 10:50 am

A little over a year ago, McKinsey announced that COVID-19 crammed 10 years worth of expected growth in e-commerce into just 90 days (a claim I think is open for debate). While the world focused on e-commerce, spectacular growth was actually occurring in another part of the market: Web 3.0. It’s fair to say that…

NFT Boom: How Retail Can Turn Digital Assets Into a Gold Rush
April 4, 2022 at 10:45 am

It feels like the ongoing non-fungible token (NFT) boom has touched every industry. Whether it’s in the auto, real estate, media, retail, sports or entertainment sector, brands of all types are racing to join the NFT party. Where NFTs fit in sports or gaming is fairly intuitive, as those industries have long cherished collectibles and…

Are Brands Entering the Metaverse Headed for the Wild, Wild West?
March 27, 2022 at 8:37 pm

The metaverse is here. In fact, it has been for quite some time. While most of us may have just learned of the term “metaverse,” those born in 1997 and after (Gen Z and Alpha) have grown up with it. For them, the idea of interacting, learning, conversing and even buying in a virtual universe…

3 Ways Retailers Can Connect With Consumers in the Metaverse
March 17, 2022 at 7:24 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled “How Brands Can Capture Consumers in the Metaverse,” authored by Neha Singh, CEO and founder of Obsess. The emerging metaverse is a growing focus for brands as it undoubtedly poses huge opportunities for…