
User Experience

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]
External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities — e.g., reviews, payments, site search, analytics — as well as “nice to haves” that help sites stand out — e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with…
External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities — e.g., reviews, payments, site search, analytics — as well as “nice to haves” that help sites stand out — e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with […]
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for…
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for […]
Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…
It’s been hard times recently for retailers, for example, R.H. Macy & Co. Founded by Rowland Hussey Macy in 1858 in New York City, on opening day the company had sales of $11.08. That would be $328.10 today based on inflation. Macy's moved to Herald Square in 1902 and through expansion eventually became the “largest…
It’s been hard times recently for retailers, for example, R.H. Macy & Co. Founded by Rowland Hussey Macy in 1858 in New York City, on opening day the company had sales of $11.08. That would be $328.10 today based on inflation. Macy’s moved to Herald Square in 1902 and through expansion eventually became the “largest […]