Mobile User Experience: The Road to Maturity
With the constant content snacking of often fickle mobile users who “live” on their phones, ensuring their mobile experience is fit for purpose is an ongoing struggle. Being able to analyze browsing behaviors and mobile customer journeys to optimize the experience is high on the wish lists for leading e-commerce brands. At ContentSquare, we’ve been leading the user experience revolution, offering next-generation analytics to help brands truly understand customer behavior across devices. Read on to explore the lessons from brands such as Lacoste, Accor Hotels, and Unilever to learn how they navigated mobile challenges in 2016.