User Experience

In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.

Consumers have options, and they know it. Brands need an intelligent order management system to fulfill orders profitably.

In a world without personalization, all shoppers get the same digital experience regardless of who they are. Your most loyal customers are asked to sign up for your loyalty program even though they’ve already joined it. Customers who always buy premium products are shown recommendations for low-cost products because those items are popular with other…

There's been an influx of reports predicting that this year’s holiday sales will continue on an upward trajectory. PwC forecasts that 2016 holiday spending will reach its highest peak since the Great Recession, at about a 10 percent increase from 2015 holiday sales. The National Retail Federation (NRF) projects that holiday sales will see a 3.6 percent…

In a recent attempt to get his daughter the correct gear before her soccer practices started, a friend of mine drove to the local sporting goods chain to pick up a pair of cleats and shin guards. The minute he stepped through the automatic doors, he regretted not thinking ahead to purchase these items online. Shoes…

Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, it’s brought the convenience of online, on-demand comparison shopping. Large companies…

Technology has impacted nearly every aspect of a shopper’s daily life, and retail is no exception. Smartphones have changed the way people shop, empowering consumers to research products, look for discounts and interact with retailers at their convenience without ever setting foot in a store. Some shoppers even brazenly use competitor apps while in-store. As mobile…

Every month another major retailer closes stores in the shopping malls we grew up going to. The ease of digital search paired with the advantages of e-commerce (lower overhead, decreased inventory commitments) is giving retailers pause. The development of a truly omnichannel shopping experience, where the path to purchase is more fluid than linear, hammers…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

As the holiday season heats up competition among retailers, it’s tempting to entice shoppers with discounts and deals. However, with so many companies seeking the same ends, marketers must work to drive customer loyalty through engagement and experience. Smart marketers use loyalty programs not just as discount hubs, but as long-term opportunities to communicate with shoppers and…