User Experience

Proactive Support Delivers Results for Uncommon Goods
May 1, 2017 at 10:55 am

In episode 90 of Total Retail Talks, MC Halfpenny, director of operations at Uncommon Goods, an online retailer of unique gifts and creative home decor, talks about how proactive customer support is helping the company to improve the order delivery process. Halfpenny shares details about the support process at Uncommon Goods, the business benefits itโ€ฆ

Sephora Doubles App Speed in International Market
April 27, 2017 at 12:45 pm

Sephora has been a pioneer in adopting new mobile technologies both online and in its stores. The Sephora app helps consumers discover new products, make purchases, gain access to the retailer's Beauty Pass rewards program, and explore relevant content about beauty trends. When Sephora decided to launch a new mobile shopping app in the Southeastโ€ฆ

Personalization Key to Kavador's Sparkling Customer Experience
April 17, 2017 at 11:34 am

In episode 88 of Total Retail Talks, Jennie Pastor, CEO of Kavador, an online marketplace for curated fine jewelry, tells us about how the company is personalizing the customer experience, and what impact that is having on sales. Pastor also offers her advice for other retailers looking to bring personalization to the online shopping experience.

The 5 Essential E-Commerce Personas and How to Lead Them to Conversion
April 3, 2017 at 9:25 am

A full 88 percent of consumers say theyโ€™re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didnโ€™t already know, that stat says it all: Personalization is critical to winning in todayโ€™s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what [โ€ฆ]

Third-Party Services: The Ultimate E-Commerce Friend or Foe?
March 28, 2017 at 9:24 am

External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities โ€” e.g., reviews, payments, site search, analytics โ€” as well as โ€œnice to havesโ€ that help sites stand out โ€” e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities withโ€ฆ

Narvar Post-Purchase Benchmark 2017
March 27, 2017 at 6:03 pm

External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities โ€” e.g., reviews, payments, site search, analytics โ€” as well as โ€œnice to havesโ€ that help sites stand out โ€” e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with [โ€ฆ]

Inside Sephora's Formula for Creating Experiential Retail
March 21, 2017 at 1:47 pm

Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential forโ€ฆ

Add to Cart: Deal Makers and Deal Breakers of the Online Shopping Experience
March 10, 2017 at 9:04 am

Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for [โ€ฆ]