User Experience

Retail’s Turning Point: Why Now is the Time to Start Listening to Customers in Real Time
June 2, 2025 at 8:54 am

If you're in retail, here’s a wake-up call you can’t afford to ignore: customer satisfaction peaks at 8 a.m. However, by 7 p.m., it’s in steep decline. Sundays, in particular, see the lowest sentiment across the board. These insights are grounded in over 57 million real-time customer feedback responses gathered globally, featured in HappyOrNot’s new…

How to Design E-Commerce Experiences That Actually Convert
May 14, 2025 at 10:00 am

In today’s e-commerce landscape, delivering a seamless, intuitive and high-performing digital journey is the difference between growth and stagnation. A clunky checkout, a slow mobile load time, or a confusing product filter can dramatically impact conversion rates. The path to purchase must be just as compelling, convenient and tailored as the product itself. Following e-commerce…

How Adaptive CX is Shaping the Future of Online Shopping
February 12, 2025 at 2:54 pm

Envision stepping into a store that seamlessly adjusts to your preferences with every visit. The shelves reorganize based on your past purchases, the lighting adjusts to match your mood, and the store greets you by name with tailored recommendations. In the digital world, this personalized, ever-evolving shopping experience is becoming a reality thanks to adaptive…

Key Digital Commerce Lessons From the 2024 Holiday Season
February 4, 2025 at 9:40 am

The 2024 holiday shopping season revealed significant shifts in consumer behavior and expectations that retailers must consider when planning for 2025. Recent research from Applause uncovered several critical insights about digital commerce performance during this crucial retail period. Mobile commerce solidified its dominance, with 72 percent of consumers preferring smartphones and tablets for holiday shopping.…

Say Goodbye to Buyer’s Remorse: Strategies for Enhancing UX and Reducing Returns
January 14, 2025 at 8:30 am

It’s true that as technology helps us do things quicker, our patience thins. A 2024 Sauce Labs survey found that 82 percent of respondents thought sites or apps contained too many steps. Added to the challenge, 30 percent of customers who do make it to payment are returning their purchases. A good website presence is…

Top E-Commerce Consumer Frustrations and How Streamlined AI Tools Can Help
December 17, 2024 at 9:27 am

The importance of maintaining high-quality, bug-free websites has never been more critical. A 2024 Chubb survey found that e-commerce sites had a trust rating of 48 percent vs. physical stores, which had a leading 70 percent. Much of this was due to financial fraud (75 percent) or lost payments resulting from glitches in the purchasing…

Innovative E-Commerce Strategies to Drive Sales for Small Retailers
December 9, 2024 at 4:37 pm

Small businesses are an essential part of the global economy. According to the U.S. Chamber of Commerce, they employ almost half of America’s workforce, representing 43.5 percent of the country’s GDP. Their role is just as important as that of a big enterprise when it comes to driving customer satisfaction and keeping local economies afloat.…

3 Crunch-Time Strategies for Holiday Season Success
December 4, 2024 at 11:07 am

How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what makes the holiday shopping season crucial to driving profit and…

How System Failures Could Crush Your Cyber Monday Profits. Here’s What the World’s Biggest Retailers Need to Consider
November 19, 2024 at 8:18 pm

The CrowdStrike incident this past summer sent ripples across industries, exposing cybersecurity vulnerabilities that affected businesses of all sizes. Here’s how retailers can learn from the incident ahead of the busiest season of the year. In the Wake of CrowdStrike ... With Cyber Monday just around the corner, the pressure is on for e-commerce performance.…