User Experience

You've optimized your supply chain, navigated global shipping delays, curated the perfect product mix, and fine-tuned your marketing to drive traffic. Your customer has found exactly what they want, added it to their cart, and is ready to check out. Then — BAM — they hit the authentication wall. Password error. Reset email never arrives.…

If you're in retail, here’s a wake-up call you can’t afford to ignore: customer satisfaction peaks at 8 a.m. However, by 7 p.m., it’s in steep decline. Sundays, in particular, see the lowest sentiment across the board. These insights are grounded in over 57 million real-time customer feedback responses gathered globally, featured in HappyOrNot’s new…

In today’s e-commerce landscape, delivering a seamless, intuitive and high-performing digital journey is the difference between growth and stagnation. A clunky checkout, a slow mobile load time, or a confusing product filter can dramatically impact conversion rates. The path to purchase must be just as compelling, convenient and tailored as the product itself. Following e-commerce…

According to a recent Harris Poll, shopping outpaced both streaming and social media as the top source of pleasure for global consumers. With over half of respondents admitting they keep a mental wish list for future purchases, and nearly three-quarters of millennials and Gen Z preferring online shopping to traditional in-store experiences, it's clear: online…

Envision stepping into a store that seamlessly adjusts to your preferences with every visit. The shelves reorganize based on your past purchases, the lighting adjusts to match your mood, and the store greets you by name with tailored recommendations. In the digital world, this personalized, ever-evolving shopping experience is becoming a reality thanks to adaptive…

The 2024 holiday shopping season revealed significant shifts in consumer behavior and expectations that retailers must consider when planning for 2025. Recent research from Applause uncovered several critical insights about digital commerce performance during this crucial retail period. Mobile commerce solidified its dominance, with 72 percent of consumers preferring smartphones and tablets for holiday shopping.…

It’s true that as technology helps us do things quicker, our patience thins. A 2024 Sauce Labs survey found that 82 percent of respondents thought sites or apps contained too many steps. Added to the challenge, 30 percent of customers who do make it to payment are returning their purchases. A good website presence is…

The importance of maintaining high-quality, bug-free websites has never been more critical. A 2024 Chubb survey found that e-commerce sites had a trust rating of 48 percent vs. physical stores, which had a leading 70 percent. Much of this was due to financial fraud (75 percent) or lost payments resulting from glitches in the purchasing…

Small businesses are an essential part of the global economy. According to the U.S. Chamber of Commerce, they employ almost half of America’s workforce, representing 43.5 percent of the country’s GDP. Their role is just as important as that of a big enterprise when it comes to driving customer satisfaction and keeping local economies afloat.…

How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what makes the holiday shopping season crucial to driving profit and…