Technology

Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core…

Today’s consumers are wary of shopping experiences that feel one-sided. They don’t just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for having a superior customer experience.…

Today’s consumers don’t differentiate between retail channels. They’ll jump between mobile, online and in-store to curate each individual purchasing journey according to their needs. It's becoming clear to retailers that shopping for them is all about ease, immediacy and the instant gratification of desires. For these empowered multichannel shoppers, convenience conquers all. Whether that’s finding…

Retail is a fast-moving sector, and success in the industry means keeping up with technologies. Artificial intelligence (AI) is one of them, and evidence shows it's the future of retail. Here are four reasons why: 1. AI Offers Diverse Usage Possibilities Retailers often feel understandably reluctant to give emerging technologies a try unless they feel…

In today’s world, consumers are using voice technology more and more to make purchases and decide which businesses get their consideration. When it comes to local “near me” searches, voice is three times more likely to be used than text. Mobile users are relying on voice search to supply them with on-the-go information, and its…

Forward-thinking retailers are constantly being challenged and enhanced by technology. As online and mobile shopping continues to disrupt the “traditional” retail experience, retailers are relying on new technologies to better delight customers, attract them back into stores, and ultimately succeed in the multichannel environment. So, the real question is which technologies help retailers attract and…

The retail industry is at a critical inflection point. The biggest brick-and-mortar stores are facing significant external pressures, and today’s customers have come to expect a seamless omnichannel shopping experience, every time. To better understand how retailers are faring in this uncharted retail era, Bossa Nova partnered with Wakefield Research to survey corporate retail professionals…

One of the biggest challenges for retailers is not acquiring customers, but keeping them. Loyal brand ambassadors are the backbone of growth. However, building long-term interest in a brand is no easy feat. Customers want personalized experiences and services that make them feel that they are the most important customer. A 2018 Bond Brand Loyalty…

Communication. Coordination. User experience. These aren't typically the traits that come to mind when discussing blockchain. Instead, many associate the technology with its ability to increase transparency. However, when we think past transparency, the blockchain conversation comes into full bloom. Direct-to-consumer e-commerce is endlessly complex. The flows of information are endless, channels seem to multiply…

Artificial intelligence (AI) was chosen as the emerging technology most likely to have the biggest impact on the retail industry in 2019, according to Total Retail's 2018-2019 Retail Technology Report. Retailers and brands are investigating ways to leverage the power of AI across their organizations, from marketing to logistics to customer service, and more. Workwear…