Technology
Due to the cross-channel behavior of todayโs consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations โ e.g., order and inventory management systems. At the same time, they've yet to fullyโฆ
According to recent data, the majority of retailers think artificial intelligence (AI) will be a competitive necessity in the next few years. This comes as no surprise, with the expansive list of benefits that AI brings to the retail industry, including improved customer experience, reduced operational costs and increased efficiency. As retailers are rushing toโฆ
An Analysis of Trends, Buying Behaviors, and Future Opportunities
Blockchain is a game changer for supply chain traceability. And that opens up a huge range of new possibilities for consumer goods brands to drive growth โ delivering hyper-relevant customer experiences, engendering deeper customer relationships, and offering something thatโs โjust rightโ in the moment. Central to this is transparency. Todayโs consumers are more concerned thanโฆ
Attendees at the Salesforce Connections conference in Chicago last month were met with stories of innovation, forward-thinking leaders in e-commerce, and even got their fists pumping with the eventโs legendary annual concert. The theme this year was strongly focused on shopper experience, and how the right technology and some out-of-the box approaches can really makeโฆ
In both retail and marketing, thereโs a โconversationโ with customers in some way. Whether itโs merchandising, in-home or digital flyers, banner ads, in-store marketing, events, or email, every day there's communication with customers to see what works. What was the magical โthingโ that resulted in the purchase decision? One of the biggest shifts over theโฆ
With the growing preference for online shopping, combined with customers who can instantly compare prices and reviews with their smartphones, the expectations and needs of the brick-and-mortar shopper are rapidly evolving. As a result, physical retailers have been in a race to deploy new technologies to provide a better experience in the hopes of keepingโฆ
Shopping carts doubling as a cashier, personalized promotions to your phone depending on where you are in the store, and ordering your weekly groceries without lifting a finger โ these are just some of the exciting technological advancements that are hitting retail outlets all over the United States. With retail technology advancing rapidly, retailers areโฆ
As we live and breathe in the age of technology, retailers look to compete in customer service by adding new technology into the infrastructure. Technology promises to eliminate friction, deepen customer engagement, uncover insights, and automate processes. In fact, one could argue that artificial intelligence (AI) is reviving retail. Take chatbot-based interactions for retail sales,โฆ
Retailers that once tried to compete with e-commerce giants have long since shifted to become giants in their own right. Today, retail is shifting again, weaving digital into every aspect of operations, largely driven by brands need to anticipate individual customersโ evolving desires. Additionally, over a decade of transformation has sparked a shift in consumer habits andโฆ