Technology

How AI Can Modernize the Black Friday Experience During Retail’s Peak Season
November 27, 2019 at 10:30 am

Today, the retail experience is much more complex than it’s ever been before, and often long checkout lines, low inventory, and overpriced items can drive consumers away from making a purchase. As we quickly approach the largest retail moment of the year on Black Friday and Cyber Monday, it’s important for retailers to provide a…

Leveraging AI This Holiday Season
November 25, 2019 at 1:03 pm

For most retailers, holiday — also known as the golden quarter — is the make-or-break season. Retailers have been preparing for the upcoming holiday season for months, and for good reason. The period between Black Friday and Christmas can represent a significant chunk of sales revenue for a retailer. In 2018, consumers spent nearly $1…

Retailers: It’s Time to Prepare for Your Holiday Outages
November 21, 2019 at 10:43 am

As retailers ramp up their planning for the 2019 holiday season, they need to prepare for a number of factors that can negatively impact website performance. It’s not enough to simply ensure there's sufficient network capacity for the traffic they're forecasting. First and foremost is security, and preventing the debilitating performance problems, including outages, that…

How to Implement Ethical AI in Retail Marketing
November 21, 2019 at 9:58 am

A recent report predicts that spending on artificial intelligence (AI) in retail will reach $7.3 billion by 2022, with 30 percent of it being allocated toward marketing automation. AI marketing has been disruptive in the retail industry by providing countless benefits to retailers of all sizes, from Fortune 500 companies to small e-commerce shops. These…

Markdown Optimization Helps Apparel Retailers Maintain Gross Profit and Profit Margin
November 13, 2019 at 12:12 pm

Apparel retail is infamous for extremely short collection cycles. This means that businesses are always pressured to get rid of old or surplus inventory to make room for new collections. In this time-sensitive scenario, retail teams usually prefer to clear off shelves at all costs. In many cases, retailers launch promos which attract customers and…

What Consumer Payments Innovation Means for Retailers
November 12, 2019 at 1:12 pm

The trend toward cashless consumer payments has retailers preparing for an evolution at the point of sale (POS). With just 24 percent of Americans carrying cash on a regular basis, merchants will need to accommodate more convenient payment options to keep pace with evolving consumer preferences. A TSYS survey found that debit and credit cards…

A CDP Can Improve the ROI of Black Friday and Cyber Monday Campaigns
November 8, 2019 at 10:23 am

Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns, but that’s exactly the role CDPs can and do play in an increasingly complex omnichannel retail landscape. Because CDPs provide a cleansed, de-duped and unified view of every customer profile, these platforms are the…

The Increasing Influence of Quick Mobile Scans
November 4, 2019 at 11:39 am

When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumers’ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, or…

State of Voice Shopping 2019
November 1, 2019 at 9:04 am

When we visited the topic of voice-enabled shopping last year, we concluded that brands and businesses looking to take advantage of the new medium would need to do some significant legwork across their ecosystems to promote the capability to customers and have their products appear properly. While that principle continues to hold true today, much…

Vote for Your Favorite Retail Technology Service Provider Today!
October 31, 2019 at 1:07 pm

Have you heard of the Vendors in Partnership (VIP) Awards? The awards program was created to celebrate innovation, empathy and excellence among the retail solution provider community. In addition to celebrating great product solutions, the companies that are recognized are those that are willing to make changes that are meaningful in creating a better partnership…