Subscription Commerce
June 4, 2019 at 10:16 am
Online retailers are constantly having to balance growth and retention. At the beginning, growth is the top priority, but as a company matures, it needs to focus on customer retention, which is in fact a great growth leverage. Retention is what continues to pay the bills and attracts more customers. There’s a lot of industry…
May 24, 2019 at 8:43 am
Many retail brands have already launched into the newest channel of customer engagement, subscription box services, and those that haven’t are probably evaluating whether it makes sense for their business to help drive revenue and customer loyalty. With increased demand for personalization and convenience from consumers, subscription box services have been on the rise, with…
May 20, 2019 at 10:24 am
When subscription boxes first entered the marketplace, they quickly became a major hit. With what seems to many like overnight success, the subscription box model began to trend due to their themes and overall value. One of the value points in a subscription box is financial, with the consumer paying a relatively low cost for…
May 16, 2019 at 10:59 am
Retail and brand leaders face a common and critical challenge today: finding new ways to retain customers in a hypercompetitive marketplace. Consumers have more choices than ever when it comes to where and when they buy. This forces retailers to think differently about how they keep customers coming back — to avoid incurring all the…
April 16, 2019 at 9:50 am
Walmart announced it’s partnering with Kidbox, a subscription-box company akin to Stitch Fix but focused solely on selling clothes for babies, girls and boys. Walmart shoppers will now be able to purchase as many as six different boxes from Walmart.com, curated by KIDBOX, each year. That means there’s one new box available for each season, as well as for going…
March 29, 2019 at 10:10 am
With more customers desiring a shopping experience that's equally convenient and flexible, we’ve seen a massive shift from an ownership to subscription model in the retail space. Modern shoppers are taking on recurring costs and companies are adapting their business models in response to this trend. We’re now even seeing shoppers gift friends and relatives…
March 22, 2019 at 1:16 pm
Rent the Runway, the online service that provides designer dress and accessory rentals, announced on Thursday a $125 million investment co-led by Franklin Templeton Investments and Bain Capital Ventures that values the company at $1 billion. The financing is the largest funding round Rent the Runway has raised to date, and will bring total equity raised to…
March 1, 2019 at 11:14 am
In this episode of Retail Right Now, Joe Keenan reviews four themes that emerged during the recent eTail West conference. Speakers and attendees at the event continually discussed digital transformation and what it means for the future of physical retail, artificial intelligence as a tool to better leverage data, personalization, and subscription commerce. For more…
February 4, 2019 at 9:59 am
Spending resources on the welcome message and the initial subscriber experience really can yield results.
January 7, 2019 at 11:05 am
The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…
