Subscription Commerce

The past two years have marked a tipping point in modern commerce. Suddenly, retail businesses have found themselves struggling to keep up with a dramatic spike in demand as e-commerce sales skyrocketed. Subscription E-Commerce: Not a Passing Fad Is the rush to buy online just a temporary side effect of the pandemic? UBS predicts that the “subscription…

According to Zuora, the overall "subscription economy" has grown more than 435 percent over the last nine years, outpacing traditional business growth. Even major fast-food chains are jumping on the subscription service bandwagon, with Taco Bell most recently offering the Taco Lover’s Pass. This strategy can be seen as a more reliable stream of revenue…

In episode 337 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Natalie Hurst, director of customer success at Nuuly, a clothing subscription rental experience from the Anthropologie, Free People and Urban Outfitters family. Hurst discusses Nuuly's rental and resale services, her role in creating a seamless rental experience for the brand's shoppers, and the customer…

Convenience store chain 7-Eleven last week announced its new 7Now Gold Pass subscription delivery service, which gives customers free delivery on more than 3,000 7-Eleven products. For a monthly subscription fee of $5.95, 7-Eleven customers can order via the 7Now app and get their orders in about 30 minutes, the chain said. Customers with at…

Launching a direct-to-consumer (D-to-C) brand has never been easier, but growing it into a successful business is increasingly difficult. Customer acquisition has become all the more expensive and challenging, with costs increasing by 60 percent in recent years. To compete against big brand names and private label alternatives, emerging D-to-C brands must foster a new…

Petco Health and Wellness Co. is expanding its PupBox subscription service to include dogs of all ages, the company announced Wednesday. Petco will now offer a PupBox subscription for puppies ages newborn to six months, puppies from seven months to 18 months old, dogs from 19 months to six years, and senior pups from seven years…

High-end retailer Rebecca Minkoff has begun offering hundreds of clothing items on its website for rent without requiring a membership in a subscription service like those offered by some other fashion companies. The service is enabled through technology from CaaStle, which has created rental-subscription programs for companies such as Express. CaaStle's offering, called BORROW, allows customers…

Over the last 15 months, we cozied up to e-commerce in categories we struggled to shop virtually, such as apparel, furniture and grocery. We adapted our daily and weekly shopping routines to more patient, planned cadences. We adjusted our comfort level by buying clothing sans try-on, and we accepted that our living room upgrades would…

The subscription commerce market is growing daily as consumers are drawn to the convenience a seamless, recurring experience provides. By 2023, Gartner predicts that an impressive 75 percent of direct-to-consumer (D-to-C) businesses will have a subscription offering. In such a crowded market, however, it’s not enough for merchants to simply offer consumers recurring orders at…

In episode 295 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stuart Landesberg, founder and CEO of Grove Collaborative, a leading sustainable CPG company and certified B Corp that creates innovative natural products and offers a curated selection of healthy home essentials. Listen in as Landesberg discusses the mission behind Grove Collaborative, his background that…