Subscription Commerce

Sephora is testing out a new monthly beauty box subscription called "Play! By Sephora" in select markets, WWD reports. It's a $10-a-month box loaded with Sephora samples and extras including Spotify playlists, as well as "Play! Pass" coupons for in-store activations like one-on-one tutorials for the products in that month’s box. This sounds like a…

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…