Subscription Commerce
October 16, 2017 at 1:24 pm
Rent the Runway (RTR) is adding a membership option that costs less than $100 per month in an effort to make its fashion subscription service accessible to more shoppers. The New York-based clothing service partners with more than 500 brands and lets women rent pieces from its website and five physical locations either on a…
October 13, 2017 at 10:23 am
Every industry deserves a boost from disruption, and e-commerce is no exception. Online sales soared in 2016, flirting with $400 billion. More than 13 percent of retail consumption happened through virtual transactions, and the curve is trending upward. Retailers have already taken notice and upped their games, but breaking ahead of the pack requires a deeper understanding of…
October 12, 2017 at 9:38 am
This week, Gap announced it would test the market for subscription services. Yahoo Finance reports the apparel company's baby division has rolled out a subscription box offering. It's been reported that Gap initially offered the service with a limited number of loyal customers, and over time it has been expanded to a larger audience and…
October 3, 2017 at 10:06 am
In the years since I co-founded eMerchantBroker, many merchants and businesses have moved away from the traditional pay-for-product pricing models and have begun to implement subscription-based pricing. Tien Tzuo, CEO of Zuora, coined the term "the subscription economy" to describe this paradigm shift. While this new model promises great benefits to all stakeholders, it's not…
September 27, 2017 at 9:19 am
While the digital world continues to evolve, subscription-based online retail services are growing and becoming highly competitive and lucrative. This opportunity, however, isn't free of challenges, especially when it comes to acquiring and retaining subscribers. Often, online retailers make the strategic mistake of putting greater emphasis on attaining new subscribers over retaining existing ones —…
September 25, 2017 at 5:16 pm
What are the key factors that contribute to a successful subscription service? A popular — and important — question. Of course, there are many elements involved in subscription services that contribute to success. Some of them, such as having a high-quality product and reasonable price point, are no-brainers. Others aren’t as obvious. Customization and personalization…
August 11, 2017 at 3:04 pm
This interview originally appeared in the cover story of Total Retail’s Summer issue, Game Changers. In this excerpt from the cover story, Miki Racine Berardelli, CEO of KIDBOX, was interviewed. Berardelli discusses why she believes in the future of subscription commerce, her style of leadership, and much more in this wide-ranging Q&A.
August 10, 2017 at 12:05 pm
Subscription commerce retailer Birchbox has discussed a potential sale to many retailers, including Wal-Mart. Recode reports talks took place between Wal-Mart's U.S. E-Commerce Chief, Marc Lore, and Birchbox Co-Founder and CEO, Katia Beauchamp. Birchbox has raised more than $80 million from investors since it was founded in 2010, in addition to previously undisclosed venture debt…
August 10, 2017 at 11:36 am
Target announced that it will start carrying products from Bark, the company behind the pet supply service BarkBox, starting August 13. “Almost 70 [percent] of our guests have pets at home,” said Christina Hennington, senior vice president of essentials and beauty, Target, in a company press release. “We saw an opportunity to become their ultimate pet…
June 26, 2017 at 9:13 am
Retailers must think outside the box … and boxes may be the solution. We’re now in an on-demand culture. People are used to taste-testing, and to brands approaching them in new and innovative ways. Subscription boxes are an unexpectedly versatile solution. Who can deny the success of Birchbox? Subscription boxes aren't just for cosmetic brands.…
