Software

The Future of Brick-And-Mortar Retail: Contactless, But Experience-Full
October 22, 2020 at 5:44 pm

Although the future is unpredictable, some aspects of the post-COVID-19 retail shopping environment are coming into focus. Consumers will continue to buy products online, but there will remain occasions when a customer will want to return to the store. They won’t return, however, unless the shopping is contactless, experience-full and, most importantly, consumers genuinely feel…

Effective Multichannel Retail Strategies During COVID-19
September 10, 2020 at 12:40 pm

As the COVID-19 pandemic continues to impact the United States, setting back store reopening plans, small to midsized retailers must grapple with the realization that new consumer behaviors and protocols sprung from this health crisis will be here for much longer than initially anticipated. Fortunately, there are technologies and integrations available that are able to…

Planning to Invest in Software-Driven Tools
September 8, 2020 at 12:46 pm

As each industry grapples with the effects of the ongoing pandemic, the retail industry has been impacted by a number of changes to consumer buying behaviors that will likely last for years to come. With health and safety concerns enduring, brick-and-mortar retailers are seeing declining foot traffic. For example, in the third week of March…

How Retailers Can Scale Innovation Needs Through a Software-Defined Strategy
August 13, 2020 at 2:56 pm

Although the surge in contact-free pickup and delivery offerings has been tied to the current pandemic, it’s likely their popularity within the retail industry will remain well after the crisis passes. As such, retailers will need to figure out how to maintain these services while still keeping a tight rein on labor, operational and systems…

Pricing Optimization With Machine Learning: Is it Worth it?
July 13, 2020 at 3:36 pm

In recent years, artificial intelligence (AI) and machine learning (ML) technologies have successfully penetrated many industries, ranging from healthcare to automotive. However, retail is particularly susceptible to adopting various ML applications as data is this industry’s driving force both in the physical and e-commerce realms. For example, an AI-powered recommendation engine has become a must-have…

5 Ways to Secure Your E-Commerce Site From Client-Side Malware
June 29, 2020 at 8:09 pm

Of the numerous malicious attacks that significantly affect your e-commerce business, client-side malware is one of the most lethal because it comes from the customer’s computer and isn't easily detectable. Its core goal is to interfere with client traffic on your website by redirecting them to other online stores. If not dealt with, client-side malware…

Retailers Should Embrace Brand Asset Organization for Marketing Success
June 25, 2020 at 7:43 pm

The peak holiday retail sales period is make-or-break for most retailers. This year more than ever before, the 2020 holiday season will be even more crucial as retailers attempt to recoup their Q1 losses due to store closures related to COVID-19. In the coming months, planning for this year’s holiday season will go into overdrive…

Exceptional Customer Experience Never Goes Out of Style
June 11, 2020 at 1:16 pm

Before the rise of e-commerce, success in retail was driven by customer service, including interactions between store associates and customers. A hallmark of mom-and-pop shops, close relationships between associates and customers enabled a highly personalized level of service that drove sales and retailer loyalty. Yet, with the emergence of big-box retailers, shopping centers and eventually…