Software

A Single Customer View is the Key to Data-Driven Engagement
May 9, 2019 at 10:25 am

You may be under the impression that the more technology you use for customer engagement, the more information you're gathering about your customers. However, more data doesn't necessarily mean better data; in fact, more data coming from different sources makes analysis and action far more complicated. Data from one solution might be telling you one…

Carhartt is Using AI to Make Smarter Merchandising, Marketing Decisions
April 25, 2019 at 2:49 pm

Artificial intelligence (AI) was chosen as the emerging technology most likely to have the biggest impact on the retail industry in 2019, according to Total Retail's 2018-2019 Retail Technology Report. Retailers and brands are investigating ways to leverage the power of AI across their organizations, from marketing to logistics to customer service, and more. Workwear…

Understanding the Emergence of Retail-as-a-Service (RaaS)
April 23, 2019 at 11:26 am

It shouldn’t come as a surprise to retail organizations to hear that consumer purchasing habits have drastically changed. With the majority of growth happening online, traditional brick-and-mortar stores are challenged with establishing an online presence, transforming their business model, and harnessing the power of innovative technologies. We’ve seen brick-and-mortar stores struggle to adapt to the…

How to Ensure an Earn vs. a Return
April 22, 2019 at 10:20 am

Between rapid technology evolution’s effect on sales and smaller businesses stuck hiding behind the shadows of e-commerce giants, retailers are grappling with a great deal of uncertainty. Even in the best of retail sales and revenue growth, product returns are expected to have accounted for 30 percent of the 2018 retail economy — an estimated $37 billion. So,…

Among an Avalanche of Choices, How to Choose B-to-C Software for Your E-Commerce Company
April 15, 2019 at 9:39 am

The e-commerce industry will be responsible for about $3.45 trillion in sales this year, and is only continuing to grow. It’s not surprising that business-to-consumer (B-to-C) e-commerce is a huge part of this growth, with the global B-to-C e-commerce market expected to reach over $7.7 billion by 2025. For brands that want to create meaningful…

Where Are the Retail Industry’s Software Security Strengths and Weaknesses?
February 28, 2019 at 11:20 am

The retail industry’s reputation for providing software security has taken some hits over the years. The top 15 data breaches of the current century include Target in 2013, with account information on an estimated 110 million customers compromised; TJX in 2006, with 94 million credit cards exposed; and Home Depot in September 2014, with about…

CRM Platform Helping Rituals to Grow its U.S. Business
January 16, 2019 at 2:23 pm

In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…

For Retailers, Time is the New ROI
October 28, 2018 at 9:17 am

Retailers are feeling the burn to keep up with the constantly moving target of consumer demand for an ever better experience. But as the pace of these demands accelerate, most retailers continue to operate on a six- to 10-month lead time to implement new innovations, with another couple of quarters to realize financial return from them…