Social Media Marketing

Social commerce startup Thoughtful.co announced the beta launch of its social gifting service in time for Valentine's Day shopping. Thoughtful, available as a web service and iPhone application, provides consumers with unique gifts and experiences from local merchants, enabling them to give the right gift to the right person every time. 

Canadian shoppers have a new friend on Facebook, as the world's largest social network launched Facebook Deals in Canada, bringing its location-based marketing technology north of the border.

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

Do you remember when your favorite retailer didn’t have a website? Can you imagine not being able to find your favorite store online today? Unthinkable, right?

A fast-growing Utah County business became a YouTube sensation with a product that doesn't immediately strike you as sensational. In fact, the inventor couldn't sell it for years.

The Mall of America is offering a special perk to Twitter followers this holiday shopping season: reserved parking on the busiest shopping day of the year in its Big Secret Parking Party, or #bspp.

Kmart, Sears and Sephora are among 10 major retail and hospitality companies that have joined the eGift Social Marketplace. Through a Facebook application, the eGifting program allows consumers to send either tangible items or virtual gift cards to the recipient's Facebook account or email address.

By offering Facebook Credits, Shoebuy.com and The Golf Warehouse have found a way to add value to their shopping experience and improve business results by linking e-commerce to the 290 million people playing social games each month.

Sports Authority offered $500 gift cards as part of a location-based Black Friday promotion, and succeeded in boosting store foot traffic and increasing its number of Foursquare followers from 400 to nearly 4,500.