Social Media Marketing

The latest social media benchmark results from eDigitalResearch found that Facebook remains the most popular site for retailers to connect with online consumers. F-commerce pioneer ASOS has added over a third of its total current following in the past three months alone after opening the world’s first Facebook store back in January 2011.

Express is packing its full e-commerce catalog, complete with credit card checkout, into its Facebook presence. The retailer believes it's delivered a tighter integration on the Express Facebook page than that of some other early social shopping stores.

Whether you just bought an airline ticket or a pair of jeans online, chances are an internet search preceded the transaction. Now Facebook hopes to make its vast web of online social connections another central ingredient in the complicated dance between retailer and consumer.

Marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior.

You may already know there are 5 billion mobile subscriptions worldwide. Under current trends, mobile phones will surpass PCs as the device most commonly used to access the web. You may be surprised to find out that 200 million people access Facebook through mobile devices. These people are twice as active on Facebook, so it appears that having internet access anytime, anywhere via a mobile device creates twice the engagement.

LuckyChic.com announced the official launch of its “Social Commerce Network for Women” as well as highly anticipated new game “Lucky Peek” and its debut social game “Lucky Look.”

Integrating Facebook into marketing efforts is a great way to build your brand, interact with consumers and drive sales. It’s no accident that the most successful retailers have a strong presence on Facebook, many with more than 1 million fans. When we analyze the practices of the top retailers on Facebook (Starbucks, Target, Victoria's Secret, Kohl's and Wal-Mart), we find approaches that ensure success.

Pretzel Crisps' slogan reads, "One bite and you'll rethink your pretzel!" Maybe it should read "one coupon and you'll rethink social media," because coupons and word-of-mouth marketing is exactly how the company saw such an increase in Facebook fans.

Bulldog, the men’s natural grooming brand, is planning its biggest marketing push to date to support the launch of its Facebook commerce site. The brand is launching its advertising campaign using the strapline "Man up" in an attempt to promote its natural credentials and attract people to its website and Facebook page.

eBay is adding Facebook buttons to the top of listings so shoppers can "like" specific postings. But eBay continues to prohibit sellers from linking to Facebook and other social networking sites.