Social Media Marketing
Today's teens have been inundated from their earliest recollections with advertising, be it on TV, online, in their favorite video games and movies, and the list goes on. To effectively sell to this generation of consumers, Under Armour studies what makes it tick. What are teens thinking about? How do they behave? What motivates them to purchase?
I don't know about you, but I get pumped at the prospect of having a chance to win a giveaway every day. It certainly piques interest among folks following Amy Reed's tweets (@chickdowntown).
Engagement marketing happens when people become a part of the product they're buying or consuming. Many marketers think it begins and ends with sites on which visitors create the content — Twitter, Facebook, MySpace, etc. They think a simple product mention on these sites will drive traffic and make their sales soar. But the evidence says otherwise.
As I mentioned in my most recent column — a recap of the National Center for Database Marketing conference last month — it’s not good enough to just serve your customers anymore. You must cement them emotionally to your brand, your products and your customer service.