Social Media Marketing

Report: Retailers and Brands’ Adoption of True Social Proof Messaging
April 18, 2022 at 4:47 pm

As competition for consumer wallet share intensifies and shoppers get more digitally savvy, retailers and brands are constantly on the lookout for tools to boost engagement, conversion and sales. There’s never a shortage of tools that claim to solve it all, but when done right, social proof messaging stands out. It's a great conversion booster…

Part I: Forging the Future of Retail Through Strength
March 16, 2022 at 11:02 am

If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team is…

How Younger Audiences Are Upending Traditional Social Ad Strategies
January 13, 2022 at 12:32 pm

The COVID-19 pandemic has shifted the way people shop. According to a report from J.P. Morgan, the pandemic has pushed more shoppers online, with e-commerce now accounting for 16.1 percent of all U.S. sales. That’s up from 11.8 percent in the first quarter. This trend is likely to stick, even as brick-and-mortar stores open their…

Collars & Co. Founder on TikTok's Marketing Power
January 10, 2022 at 5:26 pm

In episode 331 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Justin Baer, founder of Collars & Co., a direct-to-consumer (D-to-C) brand that’s flipping the switch on elevated dresswear with a comfortable twist. Listen in as Baer discusses his entrepreneurial background, the inspiration behind Collars & Co. shirts' unique design, and and rapid growth of…

The Holiday Consumer Profile: A Look at Where Shoppers Are and How They're Buying
December 16, 2021 at 1:05 pm

Consumer behaviors are constantly changing, and marketers face immense challenges trying to figure out what shoppers need and want, particularly in the tumultuous environment of the last two years. With the second pandemic holiday shopping season upon us, brands must leverage a combination of last year’s learnings with fresh data sources to form successful strategies.…

How to Use Social Commerce to Create True Brand Advocates
October 18, 2021 at 7:56 pm

The concept of “social commerce” can be confusing. Some people think of it as when retailers use social media to promote their products. Still others think of it as “Influencer marketing,” aka getting endorsement from social media stars who share products and services with their followers. But it isn’t necessarily either of these things. Truthfully,…

How Brands Can Stay in Front of Social Media Marketing Trends to Drive Engagement and Loyalty
September 9, 2021 at 7:28 pm

The social media landscape is shifting rapidly, from new opportunities for influencers, such as the ability to hide likes on Instagram or schedule stories on Facebook, to the meteoric rise of TikTok and its unique short-form content that has impacted how an entire generation consumes media. This shift in the landscape has forced brands to…

The Importance of an Omnichannel Approach for Great CX
September 7, 2021 at 1:06 pm

The omnichannel approach to customer experience (CX) has become an essential investment among companies focused on maintaining a strong brand reputation. It means providing a unified experience through all channels and platforms that consumers use to interact with the brands they shop. In other words, it’s become more important than ever to communicate the same messages across all channels in which customers choose to engage.…

3 Ways to Use Social Media to Combat Toxic UGC and Build Consumer Trust
August 26, 2021 at 2:02 pm

Brands are increasingly looking for ways to connect with consumers, and the vast majority have expanded their online presence on several social media platforms to meet customers where they're spending their time. While these channels allow for great relationship-building dialogue between brands and customers, they’ve also opened the floodgates for individuals with bad intentions to…

How to Create Successful Content and Reach the Right Audience on TikTok
July 21, 2021 at 12:32 pm

If there’s one social media platform that's undoubtedly in full swing, it’s TikTok. Brands have become desperate to get their employees on TikTok, and luxury companies are putting all their marketing efforts into hiring TikTok influencers. Meanwhile, small and medium-sized businesses are left to pick through a motley assortment of low-tier influencers to stir brand…