Social Media Marketing

Volcanica Coffee's Founder and CEO on the Impact of Authentic Brand Storytelling
January 19, 2023 at 8:14 pm

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

How Consumers Are Tackling the 2022 Holiday Shopping Season
November 22, 2022 at 3:11 pm

Consumers and retailers alike are prepping for the holiday season. And this holiday season, retailers need to stay nimble and adjust to shoppers’ evolving preferences, especially as concerns around inflation continue. Whether it's hunting more for deals, doing more of their shopping from the convenience of their phone, or focusing on gifts for themselves, consumers’…

How I Built My Brand on Instagram and You Can Too
November 17, 2022 at 2:43 pm

I’m someone who after a night out with friends is likely to fall asleep with my makeup on. And I know I’m not alone. That’s why I wanted to create makeup that acted like skincare and would improve my skin over time. After working to develop samples (and testing them myself by having me and…

How Not to Feel the Pinch From the Digital Grinch This Holiday Season
November 17, 2022 at 1:10 pm

Just like that, the holiday season is upon us. For brands everywhere, it's time to promote your gifting offering. This season will pose new challenges with rising media costs, shifting consumer sentiment, and declining digital measurement capabilities post Apple ATT. However, this year also presents new opportunities with consumers looking to celebrate a true post-pandemic…

How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?
October 5, 2022 at 9:38 am

Direct-to-consumer (D-to-C) businesses that previously relied heavily on Facebook as an advertising channel are now starting to realize the perils that resulted from privacy policy changes instituted by Apple. These changes have upended the digital advertising strategy for hundreds of thousands of businesses and have forced these companies to find a new path to their…

4 Ways to Kick-Start Your Holiday Planning to Get Ahead  
October 5, 2022 at 9:37 am

Nearly a quarter of Americans have started saving for the holidays already. At the same time, inflation concerns are real. Gartner reported that over 40 percent of consumers believe companies are hiking prices to increase profits, and 65 percent will likely pull back spending in one area they’ve traditionally purchased in. However, brands can still…

The Strategy Behind Carhartt's New Digital Workwear Collection on Snapchat and Bitmoji
September 26, 2022 at 4:32 pm

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…

What Will Walmart Creator Look Like? I Have Questions
September 15, 2022 at 8:14 pm

Walmart made news recently when Reuters broke that it may be “exploring” the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for “Walmart Creator” and…

How Retailers Can Use TikTok to Build Better Brand Loyalty in a New Era of Community Building
September 1, 2022 at 4:49 pm

If you're familiar with TikTok, you've most likely seen the hashtag #Tiktokmademebuyit. Truth is, people can find anything from books to clothing to makeup thanks to retail brands’ ever-expanding presence on TikTok. This social platform is certainly driving sales for retailers, whether it's from an influencer wearing something from the back of their closet or…