Social Media Marketing

Social Media Motivations
August 8, 2019

Discover how social media is changing with a complete picture of consumer reasons for use

Video on Social Media
August 8, 2019

How brands can effectively use video on social networks and where the trend is headed

Tap Into the Power of Social Commerce, Part 2
August 6, 2019 at 12:30 pm

Almost every social media platform has its own form of advertising, and not all of it is currently shoppable. However, the social shopping trend demands widespread shoppable ad functionality. Therefore, it’s imperative for e-commerce marketing leaders to become familiar with at least the heavy hitters in the shoppable ads game:

U.S. Polo Assn. Uses Influencer Marketing to Increase Awareness, Engagement, Sales
July 26, 2019 at 4:12 pm

In episode 206 of Total Retail Talks, Executive Editor Joe Keenan speaks with Michael Prince, president and CEO of USPA Global Licensing Inc., the exclusive licensing arm and global broadcaster of the United States Polo Association. USPA Global Licensing manages U.S. Polo Assn., a nearly $2 billion-dollar brand with 1,100 retail stores, e-commerce, and thousands…

UGC Helping to Drive Engagement, Sales for Wisteria
July 25, 2019 at 10:18 am

Furniture and home décor brand Wisteria is leveraging user-generated content (UGC) to drive customer interactions and sales. Wisteria has partnered with Curalate, a social commerce platform, to request rights to UGC images and then uses Curalate's platform to deploy those images in galleries on the retailer's website (e.g., homepage, product detail pages) as well as its social…

The LTV Acquisition of Influencer Marketing on the Bottom Line
July 18, 2019 at 12:15 pm

Influencers is a term you simply cannot go a day without hearing in our hyperconnected world. They're viewed as the trusted link between a retailer or brand and consumer. Yet, according to a Cision and PRWeek survey, only 39 percent of U.S. marketers feel confident in their ability to identify the right influencers to use.…

6 Social Media Marketing Trends Retailers Need to Know
June 20, 2019 at 4:32 pm

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Joe Keenan talk about a recent article that ran in Total Retail Report as well as on Total Retail’s website, 6 Emerging Trends in Social Media Marketing. The author, Andrew Rayment of Dopel.io, identifies six emerging trends in social marketing that retailers need to…

Glitch Preventing Target Customers From Making Purchases Has Been Fixed
June 17, 2019 at 1:38 pm

Target said a systemwide outage that prevented customers from making purchases at its stores on Saturday has been fixed. The two-hour outage, which affected its cash registers, was caused by an internal technology problem, the retail chain said, without giving further details. “After an initial but thorough review, we can confirm that this was not…

ALDO Leverages UGC, Social Influencers for Customer Acquisition
June 17, 2019 at 9:21 am

In episode 200 of Total Retail Talks, Executive Editor Joe Keenan interviews Amanda Amar, senior manager of global social media and influencer relations at ALDO Group, a fashion footwear and accessories retailer. Listen in as they discuss how ALDO is leveraging user-generated content (UGC) and social influencers to help market its brand and products, driving customer acquisition…