Social Media Marketing

Amazon Launches AI-Powered Shopping Feature in App
June 6, 2019 at 5:05 pm

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…

6 Emerging Trends in Social Media Marketing
June 5, 2019 at 2:08 pm

Retailers are beginning to take consumer shopping trends more seriously in the wake of recent store closures and declining GMV. According to Business Insider, nearly 4,000 retail stores closed in 2018 alone. The reasons aren't clear, but many believe online shopping habits play a major role in the…

6 Ways to Elevate Your Brand in a Niche Marketplace
June 5, 2019 at 1:10 pm

Thriving in a niche market may appear challenging on the surface, but when you really dig into marketing strategies, it becomes clear that maybe niche is better for your brand. Ever hear of the "1,000 true fans” concept by Kevin Kelly? It runs along niche marketing lines. The crux of Kelly's argument is this: all…

Study: Influencer Marketing is How Retailers Can Reach Millennials
June 4, 2019 at 11:11 am

Influencer marketing has existed for decades. It’s taken on many forms and gone by many names, but the basic principle is always the same: brands that partner with noteworthy and trusted names can significantly increase their sales and authority. In the past this has taken the form of celebrities in television commercials, or Michael Jordan…

How a Subscription Box Company Can Increase Profits by Using Social Media
May 20, 2019 at 10:24 am

When subscription boxes first entered the marketplace, they quickly became a major hit. With what seems to many like overnight success, the subscription box model began to trend due to their themes and overall value. One of the value points in a subscription box is financial, with the consumer paying a relatively low cost for…

Sears’ New Logo Gets Mixed Reviews
May 10, 2019 at 2:14 pm

Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo was…

5 Ways to Optimize Sales With Instagram
May 10, 2019 at 10:44 am

Instagram now has over 1 billion active users, 500 million of whom are daily active users. Social media is constantly shifting and evolving, and it can be challenging for retailers to stay on top of the trends. A recent report by Forrester states that Instagram users engage with brands 10 times more than they do…

4 Tips to More Effective Chat Marketing
April 26, 2019 at 12:16 pm

Traditionally, on-site chat widgets were used to target two ends of the e-commerce funnel: web visitors with general questions, and purchasers with customer service needs. But with the turn of 2018, what was once mainly just “hype” regarding artificial intelligence, chatbots, and their potential has now turned into an evergreen solution for marketers. Chat boasts…

4 Strategies to Grow Apparel Sales Through Partnership
April 25, 2019 at 12:44 pm

Online apparel is an extremely lucrative category. Experts predict that the worldwide e-commerce segment of fashion and apparel will grow from $408 billion in 2017 to more than $706 billion by 2022. As you might expect, with opportunity comes competition. According to one study, 26 percent of the top 1,000 e-commerce sites are dedicated apparel…

In the Company of Genius: Adidas, Starbucks, Walmart Receive ‘Genius’ Distinction
April 10, 2019 at 11:15 am

A question we hear frequently from clients is: “How do I become a digital Genius?” In our research, Genius brands represent the leaders in digital media, e-commerce, product innovation, and organizational structure. For the majority of brands and retailers, particularly those that fall into the “Average” or “Challenged” categories from a digital performance standpoint, the…