Site Search

5 Tips on Using Site Search to Boost Sales
September 29, 2015 at 11:24 am

The power of search extends beyond Google, Bing, Yahoo and other search engines to your website. Site-side search is a critical component in online retailers’ efforts to reduce abandonments, provide a better shopper experience and improve conversion rates. In a Total Retail webinar last week, Kevin Lee, founder and CEO of Didit, a digital agency…

Troubling Trademark Ruling Over Amazon's Internal Search Results
July 14, 2015 at 2:26 pm

When a consumer searches for a product a retailer doesn’t carry, how should the retailer respond? A recent federal appellate court opinion suggested that gave the wrong answers to consumers searching for a watch brand that it didn’t carry. Multi Time Machine makes high-end military-style watches under brand names including “MTM Special Ops.” MTM…

If You Need More Darned Clutter on Your Site ...
March 27, 2015

You've probably heard this one before: When you're trying to get a visitor to your site, you should be screaming for attention. While they're on your site, you should quietly let them shop. The shouting stops at the entrance. Nobody wants a bazaar while browsing. At least, in theory, nobody wants a bazaar.

How Enterprise Search Helps Spread Holiday Cheer
December 16, 2014

The search bar is commonly overlooked by website designers, retailers and marketers. This is troubling considering that it's often the first thing that visitors go to, especially if they have a specific item in mind. Therefore, it's extremely important that your search function makes a good first impression.

Combine Merchandising and Site Search to Convert More Holiday Shoppers
October 25, 2013

This is the crucial time of year when most online retailers are doing everything they can to ensure their products get in front of holiday gift-giving shoppers. Both online and in-store, that means clever and stylish merchandising of products. And since a site's search function is what high-converting shoppers often use to find what they're looking for, using advanced site search tools for merchandising is a great way to promote your holiday products.