Site Search
The power of search extends beyond Google, Bing, Yahoo and other search engines to your website. Site-side search is a critical component in online retailers’ efforts to reduce abandonments, provide a better shopper experience and improve conversion rates. In a Total Retail webinar last week, Kevin Lee, founder and CEO of Didit, a digital agency…
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
When a consumer searches for a product a retailer doesn’t carry, how should the retailer respond? A recent federal appellate court opinion suggested that Amazon.com gave the wrong answers to consumers searching for a watch brand that it didn’t carry. Multi Time Machine makes high-end military-style watches under brand names including “MTM Special Ops.” MTM…
You've probably heard this one before: When you're trying to get a visitor to your site, you should be screaming for attention. While they're on your site, you should quietly let them shop. The shouting stops at the entrance. Nobody wants a bazaar while browsing. At least, in theory, nobody wants a bazaar.
The search bar is commonly overlooked by website designers, retailers and marketers. This is troubling considering that it's often the first thing that visitors go to, especially if they have a specific item in mind. Therefore, it's extremely important that your search function makes a good first impression.
Our marketing experts will discuss key online and offline merchandising best practices and strategies.
PROBLEM: Thompson & Morgan (T&M), one of the largest seed and plant retailers in the U.K., was unhappy with its site search upon migrating to a new e-commerce platform.
This is the crucial time of year when most online retailers are doing everything they can to ensure their products get in front of holiday gift-giving shoppers. Both online and in-store, that means clever and stylish merchandising of products. And since a site's search function is what high-converting shoppers often use to find what they're looking for, using advanced site search tools for merchandising is a great way to promote your holiday products.