Site Search
December 1, 2017 at 11:59 am
Retailers invest massive amounts of money and effort to attract shoppers to their websites, but underinvest in the search functionality on their sites. Improving site search offers incredible return on investment, both to delight customers and to increase revenue. According to eConsultancy, nearly a third of visitors to retail sites use the search box. Some…
October 30, 2017 at 10:19 am
Retailers invest massive amounts of money and effort to attract shoppers to their websites, but underinvest in the search functionality on their sites. Improving site search offers incredible return on investment, both to delight customers and to increase revenue. According to eConsultancy, nearly a third of visitors to retail sites use the search box. Some […]
September 19, 2017 at 9:27 am
As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of the…
August 30, 2017 at 10:10 am
Today’s e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percent…
June 29, 2017 at 9:48 am
Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brand’s overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teams…
March 2, 2017 at 11:30 am
Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site.…
February 15, 2017 at 2:18 pm
Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site. […]
September 20, 2016 at 11:09 am
Etsy announced it has acquired a startup called Blackbird Technologies, which developed algorithms for natural language processing, image recognition and analytics — similar to those used by Amazon.com and Google for product and other searches — and then “democratized” them to be used by any company of any size. At Etsy, the tech will be used to improve its…
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
February 8, 2016 at 10:01 am
February is here and that means Cupid is on everyone’s mind. Unlike other holidays for which consumers shop months in advance, the sudden two-week period leading up to Valentine’s Day causes a gift and flower frenzy. In fact, according to the National Retail Federation (NRF), Valentine’s Day is the fourth largest spending holiday, following winter holidays,…
