Target Fills its Cart With Some of Amazon's Tricks
The discount chain's latest online offerings have a distinct Amazon.com feel, from recurring deliveries for diapers to on-demand streaming video to free shipping and discounts for its members. All emulate similar offers from Amazon. Target's headquarters is also taking on some perks more typical of West Coast technology companies than a Midwestern retailer. That includes vintage arcade games, a boccie ball sand pit and a red basketball court stamped with the retailer's bull's-eye logo in the new common area. And next year, the company plans to spend more on technology than it does on building and upgrading its stores.