Promotional Strategy

J.C. Penney will open its stores at 5 p.m. on Thanksgiving in search of an edge over Macy's and Kohl's. J.C. Penney said on Monday it would open its stores for Black Friday shopping at 5 p.m. on Thanksgiving Day, an hour earlier than its closest competitors Macy's, Kohl's and Sears, and three hours earlier than it did last year, in the latest upping of the ante in the holiday sales wars. It's easy to see why Penney would want to gain an edge on its rivals in what promises to be a bruising, super-promotional holiday season.

Wal-Mart is doing whatever it takes to rope in holiday shoppers however they want to buy. For the first time, Wal-Mart is offering free shipping on what it considers the season's top 100 hottest gifts, from board games to items related to Disney's hit film "Frozen," starting Saturday. The move comes as rival Target began offering free shipping on all items, a program that started in late October and will last through Dec. 20. Wal-Mart is also planning to offer discounts on more than 20,000 items on a broad range of products, starting Saturday.

Earlier this week, lululemon announced that it would be partnering with the Dalai Lama Center for Peace + Education and contributing $750,000 over the next three years to support the center's initiatives. According to The Globe and Mail, the announcement didn't take long to elicit plenty of complaints from consumers over the fact that a company that pushes $100 yoga pants will be teaming up with the Dalai Lami, a well-known advocate for the poor. "Some people are disgusted by it; some people think it's really bizarre," Jennilyn Carson, founder of YogaDork.com, told The Globe and Mail. 

With millions of Merry Christmases and Happy Hanukkahs on the line, it's important that omnichannel newcomers like Wal-Mart and Sears adjust for the effects of increased online shopping. One solution is for retailers to offer more products, while simultaneously ensuring faster delivery by transferring the shipping responsibilities to the manufacturer or supplier via drop shipping.

Designing your own fragrance with a master perfumer in Paris, then having your personal scent presented in 14-karat gold bottles is not, in fact, priceless. It costs $475,000. The trip is

Thanksgiving could turn into a full shopping day this year, industry consultants say, as retailers debate moving up their openings and doorbuster events. While retailers aren't expected to announce any special Thanksgiving hours until the second half of October or into November, "it's inevitable to see them open all day or even earlier than last year," said Joel Bines, managing director and co-leader of consulting firm AlixPartners’ retail practice, in an interview.

Our marketing experts will discuss key online and offline merchandising best practices and strategies.

It's back-to-school season, which means another article about Ikea's fall catalog. Since the Swedish furniture retailer's catalog was first introduced in 1951, consumers have eagerly awaited the beautifully designed book/catalog, showcasing the brand's unique and well-designed products.

A day after announcing a disappointing second quarter, Wal-Mart has made an aggressive holiday promise to its customers: the world's largest retailer says it will staff every cash register from the day after Thanksgiving through the days just before Christmas during peak shopping times. Wal-Mart's "checkout promise" is aimed at addressing lengthy waits in checkout lines. "We feel good about price and having the top gifts of the season, so the next priority is about getting customers in and out of the stores quickly," Duncan Mac Naughton, Wal-Mart's chief merchandising officer, said in an interview with The Wall Street Journal.

Retailers such as Ann Taylor and J.Crew have refashioned their direct mail brochures as "style guides." Besides magazine-type content like interviews with celebrities, these print pieces include fashion tips and trend reports. Here's a quick look at two examples that recently popped up in the mail — specifically, how they deliver a rich experience to readers while at the same time keeping direct mail very relevant.