Promotional Strategy

More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025 holiday shopping trends, they're increasingly discovering that extending promotional windows can unlock incremental sales growth. Most recently, Amazon.com's four-day Prime Day 2025 demonstrated that a slower, more deliberate cadence…

The holiday season has always been a high-stakes moment for small business retailers, even a make-or-break moment for their annual bottom line. However, this year looks different. With shoppers expected to slash holiday budgets by over 10 percent, many small business owners are bracing themselves for a potentially slower season and tighter margins. According to…

October used to be the quiet before the chaos, the month where retailers finalized promotions, smoothed supply chains, and crossed fingers. Not anymore. The game has shifted. Holiday 2025 is already underway, and the brands that still treat October as a prep month are about to lose share before the season gets into full swing.…

Target is promising a large holiday splash amidst a better-than-expected August U.S. sales report, announcing the return of its pre-holiday deals as well as new merchandise and faster delivery. The Minneapolis-based retailer announced its Circle Week savings for its loyalty members will return Oct. 5-11. The Circle membership is free to join, but Target also…

In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one hand, they can potentially boost sales and significantly improve brand visibility. On the other hand, poorly executed promotions can lead to decreased margins, customer frustration, and even brand dilution. Traditional retail…

The COVID-19 pandemic has left a mark on nearly every aspect of life. The ways people shop, make purchasing decisions, and perceive value have fundamentally shifted over the past few years. When we emerged from the pandemic, it became clear that many of the changes in consumer habits were here to stay. Retailers that once…

With the 2024 holiday season underway, inflation and the rising cost of living continue to impact consumer spending habits, even as optimism remains high. The latest industry data sheds light on three emerging trends all retailers should keep in mind this season: shoppers’ cautious spending plans, their focus on discounts, and the increasing shift toward…

As the holiday shopping season approaches, consumer optimism is at its highest in years. Research indicates that 66 percent of shoppers plan to either maintain or increase their holiday spending compared to last year. With inflation easing and purchasing power strengthening, this year’s holiday season is projected to drive a 9.5 percent increase in online…

The back-to-school shopping season is one of the most lucrative opportunities for retailers annually. Even in tighter economic conditions, with planning and flexibility, savvy businesses can see solid returns. According to the National Retail Federation’s Chief Economist Jack Kleinhenz, this year’s back-to-school shopping season should see record sales numbers. While challenging economic indicators like inflation…

In the competitive retail sector, the transformation from a traditional customer base to a more engaged community is a critical shift. This evolution is significantly driven by the strategic use of exclusive offers, which not only incentivize purchases but also cultivate a sense of belonging and privilege among shoppers. By exploring how exclusive offers can…