In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen's growth, and why the launch of a pop-up shop was a test for the DTC brand's entrance into permanent brick-and-mortar retail.