Personalization

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In episode 35 of Total Retail Talks, Jeff Milbourn, director of e-commerce at Marmot, a retailer of high-quality technical apparel and equipment for outdoor enthusiasts, discusses how the brand is using personalization to enhance the online shopping experience, offers some early results into the impact the effort is having on Marmot's business, and lays out…

Personalization seems like a simple enough concept, right? Wrong. Though the industry has been talking about it for years, very few retail marketers are connecting with customers in meaningful ways. The largest challenge standing in the way of true personalization is data – and that’s no simple feat. Where do you get it? How do…

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Enter any SoulCycle or Pure Barre class and you’re bound to see someone wearing lululemon athletica. When thinking of lululemon, you envision activewear like stylish yoga pants and patterned sports bras. The company, also referred to as lulu by its customers, has more than 300 stores selling the technical athletic apparel. However, lululemon revealed a…

Personalizing the shopping experience for consumers in all channels is a primary initiative for omnichannel retailers. Saks Fifth Avenue is no exception. In episode 29 of Total Retail Talks, Joe Milano, senior vice president, general manager, digital retail and e-commerce for Saks, talks about how the luxury department store chain is working to give consumers…

When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan…

On Tuesday, Total Retail hosted the webinar “Unlock the Secret to Knowing What Your Customers Are Going to Do Next,” featuring Todd Werden, vice president of Boston Retail Partners; and Arthur Viente, program director, e-commerce strategy at IBM Commerce. (If you missed this webinar, you can listen to it in its entirety on-demand.) Before you…

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…