
Personalization

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailerโs marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share theseโฆ
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
Personalized content, whether browsing a retailerโs website, reading an email, using a mobile app, etc., is proven to drive increases in conversion. Leveraging the data you have about a customer to serve them relevant, personalized content and offers is expected in todayโs world of big data. Those brands that arenโt using personalization are falling behind.โฆ
The relationship between brand and customer has evolved quickly over the last several years as consumers become more empowered. They know marketers have access to a wealth of personal information, making generalized content less appealing and almost unacceptable. As an early proponent of data-driven marketing, I often asked the question, โIf we know so muchโฆ
Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailerโs latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board toโฆ
When shoppers browse your website, do first-time visitors favoring a product category get served the same recommendations as repeat buyers? Do โmillennial technophilesโ get the same experience as โadventurous empty nestersโ or โfashion-forward momsโ? Retailers are increasingly answering โnoโ to these questions โ and driving deeper customer engagement and more leads as a result. Byโฆ
When e-readers disrupted the publishing industry, many consumers swore they would stay loyal to the old-fashioned paper book. Technology made inroads however, and the number of people who own e-readers is still growing. Retail has followed a similar course. Online shopping has revolutionized the industry, and mobile is a key reason why. Still, people craveโฆ
The fashion times are a-changinโ. New products have an estimated failure rate of 50 percent, costing over $400 billion each year collecting dust on store shelves. With that kind of risk involved, a systematic assessment of consumer preferences should be par for the course. However, retailers are constantly struggling to determine what styles consumers areโฆ
Over the last few years, traditional resort wear line Lilly Pulitzer has evolved into a full-fledged lifestyle brand, complete with an almost โcult likeโ following. Hot off of a very successful collaboration with Target, Michelle Kelly, president of Lilly Pulitzer, shared how the company has used personalization successfully across its multigenerational customer base. โPersonalization isโฆ