Personalization
March 24, 2016 at 9:48 am
Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…
March 11, 2016 at 8:42 am
The National Retail Federation (NRF) recently released its sales forecast for 2016, and it's predicting steady growth year-over-year of 3.1 percent. While this is on par with previous years’ gains, it’s just not good enough for retailers looking to blow the doors off in 2016. The retail industry is constantly evolving, forcing brands to generate new and…
March 8, 2016 at 10:35 am
In October 2015, Seattle-based retail giant REI announced that it would be closing its doors on Black Friday — the biggest shopping day of the year. The company even promised to compensate its 12,000 employees, creating a campaign called #OptOutside. The campaign encouraged companies and shoppers alike to put down their credit cards and head outdoors…
March 2, 2016 at 11:34 am
Loyalty programs have come a long way in recent decades. In their early years, they were little more than simple, dubious rewarding schemes. At worst, customers sacrificed their hard-earned dollars for a cheap glass or other trinket they neither needed nor wanted. At best, a company account paid for the trinket and the superfluous gift…
January 15, 2016 at 10:28 am
In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…
January 13, 2016 at 11:26 am
Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…
January 8, 2016 at 9:15 am
The consensus in e-commerce is resounding: personalization is a really big deal. Various industry surveys have found it to be among the highest, if not the No. 1 priority for marketers. At any trade show, you’ll see the “P” word splattered across banners and fliers everywhere. It’s a bandwagon and everyone seems to be on…
January 4, 2016 at 11:15 am
With consumers engaging brands in a growing number of channels, retailers are challenged to deliver personalized shopping experiences. While they may have the data required to deliver on this need, using that data for said goal is an entirely different story. In episode 18 of Total Retail Talks, Jess Stephens, chief marketing officer at SmartFocus,…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
November 9, 2015 at 12:30 pm
In episode 11 of Total Retail Talks, Eric Kirkhofer, chief operating officer of BuySeasons, the parent company of leading online retail brands BuyCostumes, Costume Express, and Birthday Express, discusses how the brands are leveraging personalization to improve the online shopping experience and drive sales.
